Carl Giavanti

Pacific Northwest, Portland

Freelance Publicist at Wine Industry Advisor

Enjoying #WineLife in Pacific NW. #Winery Publicist w/ DTC marketing background. WSET2 Certified (with Distinction). https://t.co/7erDWALPzJ

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Articles

Turning The Tables on Becky Garrison

1 month ago | wineindustryadvisor.com | Carl Giavanti |Edible Seattle

Becky Garrison is a satirist, journalist and author. Since moving to the Pacific Northwest in 2014, she has been covering the PNW craft culture, including food, beer, wine, spirits and cider, along with infrequent pieces about cannabis/CBD and psychedelics. Becky Garrison’s wine writing credits include work for Cidercraft, The Grapevine Magazine, Northwest Travel & Life, Paste Magazine, SIP Magazine and Spirituality & Health.
Lake Country’s Renaissance: How Two Wineries Are Redefining Wine Tourism in the Okanagan

1 month ago | fwtmagazine.com | Carl Giavanti

In Canada’s Lake Country wine region, architects, builders, and designers are bringing a rising wine region to the cusp — by embedding its future within solid granite. These two visionary Lake Country wineries—O’Rourke Family Estate and Azhadi Vineyards—have projects that may change the trajectory of Lake Country in North Okanagan Valley, British Columbia. Both have identified opportunities to leverage the area’s burgeoning wine country charm.
Tony Edwards, Author "The very Good News about Wine"

2 months ago | carlgiavanticonsulting.com | Carl Giavanti

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists. After all, they are the ones who help tell our stories, review our wines, and potentially provide media coverage.
Dispelling Myths About Wine and Health: Turning The Tables on Tony Edwards

2 months ago | wineindustryadvisor.com | Carl Giavanti

Tony Edwards is a former BBC TV producer-director-writer with more than 80 science documentaries to his credit (including programs such as PBS’s Nova). His work has received both Silver and Gold medals from the British Medical Association. After leaving the BBC, he wrote on science, technology and medicine for The Sunday Times, Reader’s Digest, Daily Mail and a wide variety of medical magazines.
Erica Duecy, Business of Drinks Podcast

Jan 20, 2025 | carlgiavanticonsulting.com | Carl Giavanti

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists. After all, they are the ones who help tell our stories, review our wines, and potentially provide media coverage.
Turning the Tables on Erica Duecy

Jan 8, 2025 | wineindustryadvisor.com | Carl Giavanti

Erica Duecy is founder of Business of Drinks, a podcast and data-and-insights consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty and other hospitality and drinks tech companies. Erica DuecyShe also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast and video programs have won more than 40 digital and editorial awards.
How to do Press Trips Right

Dec 24, 2024 | carlgiavanticonsulting.com | Carl Giavanti

This 3-Part Series originally appeared in Wine Industry Advisor in December 2024. Links to next articles at the bottom. https://wineindustryadvisor.com/2024/12/03/how-to-do-press-trips-right-best-practices-for-media-prs-and-wineries-expert-editorial/ Best Practices for Media, PRs, WineriesI recall once picking up a media guest at the Portland, Ore., airport. After greetings and hugs, they pulled a crisp printed itinerary out of their luggage and proceeded to read it as we drove off.
Must-Visit Wineries and Stunning Views

Dec 20, 2024 | winetraveler.com | Carl Giavanti

Have you not heard of Lake Country in the Okanagan Valley of British Columbia, Canada? You may thank me for bringing this region to your wine-traveling attention. This article is about what to expect when you visit today, and how future the wine travel scene may shape up here. In This Guide Hide Lake Country is on the traditional lands of the Sylix (Okanagan) peoples, and when you catch your first glimpse of the lake you can easily imagine how fishing, hunting and growing sustained them.
Expert Editorial: Press Trip Perspectives from the Wine Media

Dec 20, 2024 | wineindustryadvisor.com | Carl Giavanti

Wine professionals share what works (and what doesn’t) when they’re traveling to your region. By Carl GiavantiI’ve been in the business of relationship management and communications for more than 25 years, going on 16 years as a winery media relations consultant, and entering my third year of wine and travel writing. The interactions between PR agencies, wine media and wineries are fascinating to me, and I’m enjoying playing both sides of the proverbial table.
Sean Weir, Author Mad Crush

Dec 18, 2024 | carlgiavanticonsulting.com | Carl Giavanti

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists. After all, they are the ones who help tell our stories, review our wines, and potentially provide media coverage.