Toy World Magazine

Toy World magazine stands out as the leading trade publication for the toy industry in the UK. After three decades in the toy trade media, John Baulch took the leap to create his own magazine—Toy World. The Toy World team is dedicated to ensuring that the magazine is a must-read for everyone involved in the toy business.

Trade/B2B

English

Magazine

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Domain Authority

Ranking

Global

#656615

United Kingdom

#69641

Lifestyle/Childcare

#184

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Articles

The Entertainer launches biggest ever price drop offering

2 days ago | toyworldmag.co.uk | Caroline Tonks

Prices have been reduced across a total of 784 toys at The Entertainer stores and online, including popular toys from Mattel and Lego. The Entertainer has launched its biggest-ever price drop across hundreds of best-selling toys and games.
The Lego Group announces a slate of new Lego Technic sets

2 days ago | toyworldmag.co.uk | Caroline Tonks

The Lego Group and Gameloft have announced three new Lego Technic supercars, while the Lego Group and Scuderia Ferrari HP have debuted the Lego Technic Ferrari SF-24 F1 Car. The Lego Group and Gameloft have announced three new rides for fans to take for a spin — both in Lego Technic form and in the popular game, Asphalt Legends Unite. Each Lego Technic supercar set comes with an exclusive redeemable code, enabling fans to unlock the car in Asphalt and experience its thrill virtually.
Exclusive: Touching Base with Toymaster suppliers

3 days ago | toyworldmag.co.uk | Caroline Tonks

This month, we spoke to a selection of Toymaster suppliers on how they have been supporting the indies in 2025. In the standalone Toymaster supplement, which accompanies the May edition of Toy World, we caught up with suppliers to get insights on how they have specifically helped the indies over the last 12 months and how their retailer support programme for 2025 will help mitigate extra challenges.
Jazwares brings new Squishmallows to McDonald's Happy Meals

3 days ago | toyworldmag.co.uk | Caroline Tonks

The global McDonald’s promotion is launching in 65+ countries and includes 12 characters and a new digital gaming experience. Jazwares and McDonald’s have announced the return of the Squishmallows Happy Meal – bringing fan-favourite plushies back to restaurants in more than 65 countries worldwide. The latest roll out features 12 collectible characters including the debut of “Halley,” a never-before-seen Intergalactic Axolotl Squishmallows full of personality.
The Tattoo Zoo inks global licensing deal

4 days ago | toyworldmag.co.uk | Caroline Tonks

Consumer Product Connection has secured global licensing rights for The Tattoo Zoo, with Eolo Toys as the exclusive master toy partner. Consumer Product Connection (CPC) has secured global licensing rights for the bold new IP, The Tattoo Zoo, founded by Tyler Stover, and is partnering with Eolo Toys as the exclusive master toy partner. The Tattoo Zoo is a rebellious world where animals don’t follow the rules, they rewrite them.
Exclusive: May's Talking Shop

4 days ago | toyworldmag.co.uk | Caroline Tonks

For May’s Talking Shop, Caroline Tonks and Gabriela Jiménez García talked to indie retailers about what they’re looking forward to in Harrogate, what the perks are to being a Toymaster member and how business was over Easter. What originally drew John Fagan of Fagan Toymaster to becoming a Toymaster member was the availability of the toy catalogues and the access to manufacturers and suppliers. “As an independent, it can be very difficult to get access to these,” he said.
Exclusive: How Kandy Toys is supporting the indie retail sector

5 days ago | toyworldmag.co.uk | Caroline Tonks

In the May issue of Toy World, Freddie Martin, managing director of Kandy Toys, and retailer Terry Alford, managing director of Thomas Moore Toymaster, share with readers the ways the Kandy Toys is helping the indie sector and why margins are so important. KandyToys and Thomas Moore Toymaster are practically neighbours, both based in Exeter; for Terry, taking part in this interview was a simple case of stopping by the Kandy head office on his way home for the day.
Exclusive: Generation Media on paid vs organic social media

5 days ago | toyworldmag.co.uk | Caroline Tonks

For the May issue of Toy World, Benita Marwaha and Becky Evans, both associate directors at Generation Media, take a look at social media algorithms and whether or not brands should utilise paid or organic strategies. Once upon a time, brands could post a great piece of content and watch it go viral organically. But those days are largely over, especially on platforms like Facebook and Instagram, where organic reach has been on a sharp decline.
Exclusive: Properties in the spotlight

5 days ago | toyworldmag.co.uk | Gabriela Garcia |Gabriela García

In the May issue, Toy World looks at the most anticipated blockbuster movies and big-budget TV shows set to be popular amongst toy and game licensees this year. When the SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) went on strike over a labour dispute with the Alliance of Motion Picture and Television Producers (AMPTP) in 2023, it spelled disaster for 2024’s movie and TV slate.
Exclusive: Paul Reader is heading out on the road to help the indies

6 days ago | toyworldmag.co.uk | Caroline Tonks

Paul Reader is taking on new responsibilities at Toymaster, travelling to its members and suppliers and visiting shops in-person. Things are getting tougher for the toy industry with every passing year, according to Paul. We’ve had Brexit, container pricing, inflation and Trump’s trade tariffs, and now we’re at a consumer crossroads; Circana data and retail feedback can leave no doubt in the mind that toys is no longer solely a kids’ category. The kidults are here – and they are hungry for more.