Cassidy Perkins

4 weeks ago | roirevolution.com | Robyn Riley |Cassidy Perkins |Caroline Green |Niki Morock

Welcome to our March 2025 SEO News Recap! In this edition, we cover March core update, robots.txt, tons of AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” to find answers from our experts to commonly asked SEO questions. Google launched the March 2025 Core Algorithm Update on March 13th with little fanfare.

1 month ago | roirevolution.com | Robyn Riley |Cassidy Perkins |Caroline Green |Niki Morock

Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions. John Mueller was recently asked about tabbed navigation; when you intentionally hide content behind a series of tabs on a product page or informational page, for example.

Jan 24, 2025 | roirevolution.com | Robyn Riley |Cassidy Perkins |Caroline Green |Niki Morock

Welcome to our January 2025 SEO News Recap! In this edition, we cover Google’s December 2024 spam update, faceted navigation recommendations, warnings against using generative AI for links and more! Also, be sure to check out our latest installment of “ROI Answers” at the bottom of this article to find answers to commonly asked SEO questions. Google recently rolled out a significant spam update that affected many websites.

Jan 17, 2025 | roirevolution.com | Niki Morock |Cassidy Perkins

A snippet – the summary information about a webpage, included with an organic link – in a search engine results page (SERP) is a business’s first impression for many potential customers. Part of an SEO’s job is to do their best to ensure that first glance is enticing, which means doing what we can to bring that snippet to life. Following best practices is the first step, but what happens when your snippet is wrong or just plain missing?

Aug 23, 2024 | roirevolution.com | Robyn Riley |Cassidy Perkins |Caroline Green |Niki Morock

Welcome to our August 2024 SEO News Recap! This month, we cover a new core algorithm update, 3rd part cookies, good SEO advice, deepfakes, and an uproar over an Olympics advertisement. Also, be sure to check out our latest installment of “ROI Answers” at the bottom of this article to find answers to commonly asked SEO questions.