Articles

  • 2 weeks ago | roirevolution.com | Robyn Riley |Caroline Green

    Many businesses view individual service channels like SEO and Paid Search as requiring separate strategies; aligning those strategies, however, can be extremely beneficial for your business. So, how can PPC and SEO teams work together in 2025? We’ll share several ways they impact each other and why both channels are essential for your company’s success.

  • 1 month ago | roirevolution.com | Robyn Riley |Caroline Green |Cassidy Perkins |Drew Walters

    Welcome to our April 2025 SEO News Recap! In this edition, we cover March core update observations, the evolving role of AI, spam policy changes, and more! Also, don’t forget to check out our latest installment of ROI Answers to find answers from our experts to commonly asked SEO questions. The March 2025 Core Algorithm Update started on the 13th and took 14 days to fully roll out.

  • 1 month ago | roirevolution.com | Robyn Riley

    What does “Return on Investment” (ROI), the three-letter acronym in our company’s name (ROI Revolution), really mean? How do you measure ROI for your service, channel, campaign, or business? Keep reading to see how to calculate it for SEO, PPC, SMA, and Programmatic. Knowing the basic ROI formula can help your business succeed and grow. To calculate ROI, first subtract total costs from total revenue to get the net profit.

  • 2 months ago | roirevolution.com | Robyn Riley

    Whether you’re using Shopify, WordPress, BigCommerce, or Magento, each platform has unique features and challenges that impact your site’s visibility in search results. From improving site speed and optimizing URLs to leveraging SEO-friendly themes and plugins, this guide breaks down key SEO tips for each platform to help you boost rankings, drive organic traffic, and enhance user experience.

  • 2 months ago | roirevolution.com | Robyn Riley |Cassidy Perkins |Caroline Green |Niki Morock

    Welcome to our March 2025 SEO News Recap! In this edition, we cover March core update, robots.txt, tons of AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” to find answers from our experts to commonly asked SEO questions. Google launched the March 2025 Core Algorithm Update on March 13th with little fanfare.

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Robyn Riley
Robyn Riley @rileyrobyn08
30 May 25

RT @TamaraMcDonald3: Flu cases are climbing and experts are warning vaccine rates against the potentially deadly infection are “alarmingly…

Robyn Riley
Robyn Riley @rileyrobyn08
29 May 25

It is a serious and common condition but the misleading name has caused delays in diagnosis. This is why it’s going to change. @theheraldsun #PCOS https://t.co/ha4CHBKwlL

Robyn Riley
Robyn Riley @rileyrobyn08
2 May 25

May the 4 be with you: Anaesthetist Vesselin Petkov has a very unusual hobby that helps him meditate. He says it comes in handy and he even does it in between seeing patients. @theheraldsun https://t.co/NdaC5ziAaZ https://t.co/C4OOSvxUDB