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2 weeks ago | 
roirevolution.com | Niki Morock |Robyn Riley |Caroline Green
Welcome to our special AI edition of the May 2025 SEO News Recap! This month, we’re diving deep into Google’s new AI Mode, its advanced features like Deep Search and agentic capabilities, and its implications for search traffic.
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3 weeks ago | 
roirevolution.com | Jojo Yang |Robyn Riley
When optimizing a website for better performance, most businesses focus on the big wins: sales, sign-ups, and leads. These are macro-conversions, the primary goals that drive revenue. But what often gets overlooked are the subtle, yet powerful, steps users take before they convert. These are called micro-conversions: small or secondary actions that show interest, engagement, and intent to purchase.
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1 month ago | 
roirevolution.com | Robyn Riley |Caroline Green
Many businesses view individual service channels like SEO and Paid Search as requiring separate strategies; aligning those strategies, however, can be extremely beneficial for your business. So, how can PPC and SEO teams work together in 2025? We’ll share several ways they impact each other and why both channels are essential for your company’s success.
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2 months ago | 
roirevolution.com | Robyn Riley |Caroline Green |Cassidy Perkins |Drew Walters
Welcome to our April 2025 SEO News Recap! In this edition, we cover March core update observations, the evolving role of AI, spam policy changes, and more! Also, don’t forget to check out our latest installment of ROI Answers to find answers from our experts to commonly asked SEO questions. The March 2025 Core Algorithm Update started on the 13th and took 14 days to fully roll out.
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2 months ago | 
roirevolution.com | Robyn Riley
What does “Return on Investment” (ROI), the three-letter acronym in our company’s name (ROI Revolution), really mean? How do you measure ROI for your service, channel, campaign, or business? Keep reading to see how to calculate it for SEO, PPC, SMA, and Programmatic. Knowing the basic ROI formula can help your business succeed and grow. To calculate ROI, first subtract total costs from total revenue to get the net profit.
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2 months ago | 
roirevolution.com | Robyn Riley
Whether you’re using Shopify, WordPress, BigCommerce, or Magento, each platform has unique features and challenges that impact your site’s visibility in search results. From improving site speed and optimizing URLs to leveraging SEO-friendly themes and plugins, this guide breaks down key SEO tips for each platform to help you boost rankings, drive organic traffic, and enhance user experience.
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Mar 27, 2025 | 
roirevolution.com | Robyn Riley |Cassidy Perkins |Caroline Green |Niki Morock
Welcome to our March 2025 SEO News Recap! In this edition, we cover March core update, robots.txt, tons of AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” to find answers from our experts to commonly asked SEO questions. Google launched the March 2025 Core Algorithm Update on March 13th with little fanfare.
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Mar 5, 2025 | 
roirevolution.com | Robyn Riley |Cassidy Perkins |Caroline Green |Niki Morock
Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions. John Mueller was recently asked about tabbed navigation; when you intentionally hide content behind a series of tabs on a product page or informational page, for example.
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Feb 14, 2025 | 
roirevolution.com | Robyn Riley
Per Google, “a sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.” There are two primary types of sitemaps that this guide will cover today: XML and HTML. We will also share what brands need to know when creating XML sitemaps and HTML sitemaps. The biggest difference between XML sitemaps and HTML sitemaps is that XML sitemaps are created solely for search engines.
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Jan 24, 2025 | 
roirevolution.com | Robyn Riley |Cassidy Perkins |Caroline Green |Niki Morock
Welcome to our January 2025 SEO News Recap! In this edition, we cover Google’s December 2024 spam update, faceted navigation recommendations, warnings against using generative AI for links and more! Also, be sure to check out our latest installment of “ROI Answers” at the bottom of this article to find answers to commonly asked SEO questions. Google recently rolled out a significant spam update that affected many websites.
