Caylin White

3 days ago | salesforce.com | Caylin White |Jill Wagner

Imagine a world where your business resolves customer issues before they even arise. Sounds futuristic? It’s happening today. Customers expect more than just reactive support; they crave anticipation and personalized attention. Around 73% of customers expect companies to understand their unique needs, and expectations are only growing.

1 week ago | salesforce.com | Caylin White |Jeffrey Steen

Startups and small and medium-sized businesses (SMBs) are already juggling a million priorities, so why add changing sales strategies to the list? But, startups are built for speed and adaptation. Big companies are bogged down by layers of approvals and meticulous planning. Instead of trying to mimic corporate giants, startups should lean into their unique strengths for sales — and, of course, use the right tools.

2 months ago | salesforce.com | Caylin White |Jeffrey Steen

If you’re a startup founder, trying to predict sales might feel like a challenging task in an already overwhelming list. With limited data and unpredictable markets, it’s easy to feel stuck and unsure if your next move will drive growth or drain resources. Yet, without a clear forecast, you risk missing key opportunities — or worse, making decisions that could hurt your startup. That’s why sales forecasting is super important.