Charles Liu

1 month ago | law360.co.uk | Brian Ferguson |Charles Liu |Yuchen Han

By Brian Ferguson, Charles Liu and Yuchen Han ( March 7, 2025, 2:55 PM EST) -- The recent unexpected and meteoric rise of an open-source artificial intelligence chatbot developed by DeepSeek, a small Chinese company founded less than two years ago, sent shockwaves throughout the AI and technology communities.... A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence.

Nov 26, 2024 | techbullion.com | Ahmed Raza |Charles Liu |Angela Scott-Briggs

In a competitive market like Australia, it can be challenging to stand out. As a business owner, manager, or marketer, you’ve likely tried everything from digital ads to email campaigns in your quest to make your brand memorable. However, there’s one classic tool that often gets overlooked: the simple promotional pen. You might be wondering—how can a basic pen impact your marketing efforts?

Nov 26, 2024 | techbullion.com | Ahmed Raza |Charles Liu |Angela Scott-Briggs

Sustainability is no longer a “nice-to-have”—it’s a necessity. Australian companies, from startups in Melbourne to established corporations in Sydney, are embracing eco-friendly initiatives to align with their customers’ values and make a positive impact on the planet. If you’re a CEO, manager, or business owner looking for innovative ways to integrate sustainability into your branding efforts, reusable sticky notes might just be the perfect solution.

Nov 13, 2024 | businessbusinessbusiness.com.au | Charles Liu

Neuromarketing leverages insights from neuroscience and psychology to create marketing campaigns that deeply resonate with consumers, driving higher engagement and sales. For small businesses in 2025, advanced neuromarketing techniques can provide a competitive edge. Von Restorff Effect: Make products or elements stand out to enhance recall by using unexpected design or unique experiences. Pratfall Effect: Share minor flaws or behind-the-scenes content to humanize

Nov 12, 2024 | businessbusinessbusiness.com.au | Charles Liu

In the rapidly evolving market of 2025, small businesses need more than traditional marketing tactics to thrive. Neuromarketing—applying insights from neuroscience and psychology to marketing—offers a powerful way to connect with customers on a deeper level, driving both engagement and sales. But to truly harness its potential, businesses must move beyond the basics. Let’s explore some less obvious yet highly effective neuromarketing techniques that can give small businesses an edge.