Charlie Menchaca's profile photo

Charlie Menchaca

Chicago, United States

Managing Editor at Path to Purchase IQ

Articles

  • 2 weeks ago | p2pi.com | Charlie Menchaca

    Mateusz Drela will moderate a virtual discussion on how to effectively manage ads across multiple retail media networks. He'll be joined by Andrene Dos Anjos of Mars Pet Nutrition. Time: 2-3pm ETDate: April 24For details, visit https://events.p2pi.com/meetups2025 Best career advice you've received: "Just because everyone is doing something a certain way doesn't mean it's the right way to do it." This mindset has been critical throughout my career.

  • 2 weeks ago | pathtopurchaseiq.com | Charlie Menchaca

    Mateusz Drela will moderate a virtual discussion on how to effectively manage ads across multiple retail media networks. He'll be joined by Andrene Dos Anjos of Mars Pet Nutrition. Date: April 24Time: 2-3pm ETFor details, visit events.p2pi.com/meetups2025 New marketing tactic that you use: Marketing to the community has always been the most effective tool for me.

  • 2 weeks ago | p2pi.com | Charlie Menchaca

    Skip to main content Lamb Weston is leveraging Warner Bros. Pictures' "A Minecraft Movie" in its largest commerce campaign yet. The Grown in Idaho brand's integrated program includes a film-themed sweepstakes along with digital and in-store media. The campaign began in mid-March and runs through April to coincide with the April 4 U.S. release of the Minecraft film.

  • 3 weeks ago | p2pi.com | Charlie Menchaca

    Best career advice you've received: "Never eat alone" from Keith Ferrazzi (direct advice, and also his book title). Opportunities don't just fall into your lap. You have to show up, contribute and build genuine relationships to create them. Hosting dinner parties and making the most out of conferences expands your network, increasing your chances of magic happening. Memorable aha moment in your career: Our initial focus at Crafted was helping brands generate beautiful, high-quality recipe UGC.

  • 3 weeks ago | pathtopurchaseiq.com | Charlie Menchaca

    Best career advice you've received: "Never eat alone" from Keith Ferrazzi (direct advice, and also his book title). Opportunities don't just fall into your lap. You have to show up, contribute and build genuine relationships to create them. Hosting dinner parties and making the most out of conferences expands your network, increasing your chances of magic happening. Memorable aha moment in your career: Our initial focus at Crafted was helping brands generate beautiful, high-quality recipe UGC.

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