Charlie Menchaca

1 week ago | p2pi.com | Charlie Menchaca

Collaboration Is the Growth LeverLet's be real: There's no retailer in the country — or company in any industry — where the timing is "perfect" to take on something new. There's always a backlog. There's always another priority. But what separates the innovators from the stalled is the ability to bring the right people to the table, quickly.

1 week ago | p2pi.com | Charlie Menchaca

Skip to main content When Visual Search Platform Meets Real-World Purchasing PowerPinterest ads will become directly shoppable via Instacart, giving Pinterest users the ability to complete a purchase in a few clicks, according to the release. Pinterest advertisers also will gain an additional way to leverage first-party audience data from Instacart. They will have the ability to target and reach Instacart consumers based on actual purchase behaviors.

2 weeks ago | p2pi.com | Charlie Menchaca

The most surprising thing about sponsored products in 2025? It's not the rise of new formats or flashy placements. It's that, over a decade in, the gap between leaders and laggards is still this wide. Amazon's edge isn't just scale: It's also strategy. They cracked the code early, making sponsored products feel native, blending them seamlessly into the shopping experience, and driving relevance at scale. Now we're finally seeing others — like Walmart and The Home Depot — close in on coverage.

3 weeks ago | p2pi.com | Charlie Menchaca

In today's fractured marketing world, one truth is becoming harder to ignore: Separating brand and demand efforts is no longer a viable strategy. If you're still treating these as silos, you're already falling behind. The old model — brand teams focused on awareness, and demand teams on clicks and conversions — is collapsing under the weight of more connected customer journeys. The solution? Uniting brand and demand marketing under one strategy, one vision and one team.

1 month ago | p2pi.com | Charlie Menchaca

Retail media is booming — and with that boom comes an avalanche of promises. Seamless integrations. AI-powered personalization. Real-time omnichannel performance. Transparent auction control. You've heard it all. But for retailers and brands trying to build long-term, scalable programs, these promises tend to crumble under scrutiny. The result? Fragmented identity, opaque results, wasted spend and missed opportunities.