The Path to Purchase Institute

The Path to Purchase Institute (P2PI) provides marketing leaders and brand managers in the consumer goods sector with a complete 360-degree understanding of the shopping experience. P2PI covers every aspect of the omnichannel shopping journey, from physical stores to online platforms. By merging valuable insights, research, and creative ideas, P2PI aims to foster success and innovation among its executive audience. The organization tracks current trends, highlights successful strategies, and offers essential tools for achieving results. P2PI is dedicated to meeting the needs of consumer brand marketers, retailers, agencies, and solution providers in the fast-changing world of commerce marketing. Key focus areas include in-store experiences and activations, digital commerce, retail media, brand marketing, consumer trends and shopper behavior, as well as insights and analytics.

National, Trade/B2B

English

Research Company/Group

Outlet metrics

Domain Authority

Ranking

Global

#647102

United States

#314286

Food and Drink/Beverages

#1255

Traffic sources

Monthly visitors

Articles

Heritage Grocers CEO Reveals Exciting Customer-First Initiatives

5 days ago | p2pi.com | Marian Zboraj

Heritage Grocers is also working with Instacart on its Caper Carts. “Prior to taking the role at Heritage, I was an advisor to Caper," explained Monford, "so I've spent a lot of time studying and I'm really, really excited about this Caper Cart. ... it's the frictionless, autonomous cart. With Caper, you don't have to have a loyalty sign-in, but you can. Ours will be integrated with loyalty.
Why Reddit: Where CVS Sees Value In Its New Retail Media Partnership

1 week ago | p2pi.com | Cyndi Loza

"The platform is home to product recommendations across health, wellness and beauty, with 51% of all online product mentions occurring on the platform," Dhariwal said. "It’s a place where users actively seek product recommendations and validate purchase decisions through trusted voices making it an ideal environment for targeted, high-impact retail media.
Albertsons’ Omnichannel Experience Playbook: Daily Rhythms and Digital Screens

1 week ago | p2pi.com | Lisa Johnston

When it comes to the innovation must-haves for omnichannel grocers — whether that’s shoppable recipes, retail media or subscriptions — Albertsons Cos.’ Jill Pavlovich doesn’t have an easy answer. All of them, she said. Instead, it’s the action sequence that matters, and there are some steps retailers just can’t skip, the SVP of digital shopping experiences stressed at Progressive Grocer’s GroceryTech event last week in Dallas.
Kroger Expands In-Store Media Solutions

1 week ago | p2pi.com | Cyndi Loza

Kroger's retailer media network, Kroger Precision Marketing (KPM), is expanding its offerings with a new in-store digital advertising solution. Powered by Barrows Connected Store’s technology, digital screens built into integrated fixtures, such as endcaps, ceiling signs and standees, will begin appearing across select Kroger stores, offering brands the opportunity to deliver animated, high-impact content at the point of purchase.
If You Want to Accelerate Retail Media, Go Pick an Order

1 week ago | p2pi.com | Charlie Menchaca

Collaboration Is the Growth LeverLet's be real: There's no retailer in the country — or company in any industry — where the timing is "perfect" to take on something new. There's always a backlog. There's always another priority. But what separates the innovators from the stalled is the ability to bring the right people to the table, quickly.
P2PI to Host Workshop on Reinventing In-Store Impact in a Digital World

1 week ago | p2pi.com | Cyndi Loza

Leveraging recent proprietary research on the evolution of in-store shopping as a catalyst, CPG brand and agency participants during the workshop will apply a structured problem-solving approach to tackle a central challenge: How might we reimagine the role of P-O-P in delivering both immediate impact and long-term brand success?
Instacart, Pinterest Team Up to Boost Brand Campaigns

1 week ago | p2pi.com | Charlie Menchaca

Skip to main content When Visual Search Platform Meets Real-World Purchasing PowerPinterest ads will become directly shoppable via Instacart, giving Pinterest users the ability to complete a purchase in a few clicks, according to the release. Pinterest advertisers also will gain an additional way to leverage first-party audience data from Instacart. They will have the ability to target and reach Instacart consumers based on actual purchase behaviors.
How Giant Keeps Value-Seeking Shoppers Coming Back in an Era of Loyalty Fatigue

1 week ago | p2pi.com | Lisa Johnston

Sea of SamenessMany grocery loyalty programs lean on such incentives as item discounts and fuel or charity partnerships. While they’re good options, they’re often just a race to the bottom, said Draude.
Sam's Club Exec Shares How to Transform Retail

1 week ago | p2pi.com | Bridget Goldschmidt

P2PI sibling brand Progressive Grocer kicked off its third annual GroceryTech event with a deep dive into the innovative thinking needed to succeed at retail, a discussion with Todd Garner, SVP and chief product officer at Bentonville, Arkansas-based Sam’s Club, a division of Walmart. Introduced by Mercatus’ Lee Lambeth, Garner took to the stage with PG Editorial Director and Associate Publisher Gina Acosta for an insightful keynote discussion.
The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge

2 weeks ago | p2pi.com | Charlie Menchaca

The most surprising thing about sponsored products in 2025? It's not the rise of new formats or flashy placements. It's that, over a decade in, the gap between leaders and laggards is still this wide. Amazon's edge isn't just scale: It's also strategy. They cracked the code early, making sponsored products feel native, blending them seamlessly into the shopping experience, and driving relevance at scale. Now we're finally seeing others — like Walmart and The Home Depot — close in on coverage.