The Path to Purchase Institute

The Path to Purchase Institute (P2PI) provides marketing leaders and brand managers in the consumer goods sector with a complete 360-degree understanding of the shopping experience. P2PI covers every aspect of the omnichannel shopping journey, from physical stores to online platforms. By merging valuable insights, research, and creative ideas, P2PI aims to foster success and innovation among its executive audience. The organization tracks current trends, highlights successful strategies, and offers essential tools for achieving results. P2PI is dedicated to meeting the needs of consumer brand marketers, retailers, agencies, and solution providers in the fast-changing world of commerce marketing. Key focus areas include in-store experiences and activations, digital commerce, retail media, brand marketing, consumer trends and shopper behavior, as well as insights and analytics.

National, Trade/B2B

English

Research Company/Group

Outlet metrics

Domain Authority

Ranking

Global

#794826

United States

#244244

Food and Drink/Beverages

#923

Traffic sources

Monthly visitors

Articles

How Consumers Are Combating Rising Grocery Costs

3 days ago | p2pi.com | Jacqueline Barba

As grocery prices continue to climb in 2025, American consumers are shifting how they shop, cook and plan meals — turning to digital recipes, private-label goods and cheaper proteins to manage their food budgets, according to new research from contextual advertising platform Chicory.
Sephora Strengthens Data Strategy, Retail Insights

3 days ago | p2pi.com | Jacqueline Barba

“NielsenIQ is deeply committed to beauty — and we’re especially proud to expand our coverage in prestige through this partnership with Sephora,” added Elizabeth Buchanan, president of North America at NIQ. “Beauty is one of the most dynamic and culturally relevant categories in retail today.
Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign

4 days ago | p2pi.com | Jacqueline Barba

Nom Nom, a veterinarian-developed fresh dog food brand, has launched a digital campaign featuring singer, actress and dog mom Kristin Chenoweth. The “Enrichment Magic” campaign includes an exclusive Enrichment dog bundle launch at Chewy and leverages the retailer’s digital touchpoints. The campaign, which debuted on June 4, aims to redefine what it means to "pamper your dog" by spotlighting enrichment as an essential part of pup parenting, according to a media release from Nom Nom.
Mood Media Hires David Simon to Lead Advertising, Vibenomics, In-Store Marketplace

4 days ago | p2pi.com | Jacqueline Barba

Skip to main content Most recently, he served as general manager of growth initiatives at Moloco, where he helped media companies use machine learning to drive outcome-based advertising in the streaming and CTV space. Prior to that, Simon was chief revenue officer at Fyber, leading the mobile app monetization platform from $100 million to $500 million in revenue before its acquisition by Digital Turbine.
Top Retail Media Stories From May 2025

4 days ago | p2pi.com | Jacqueline Barba

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach. The campaign is the Loblaw banner's ode to Canadian unity and strength. Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle. P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.
VML's Tyler Murray to Headline In-Store Marketing Forum With Keynote on Rehumanizing Retail

4 days ago | p2pi.com | Jacqueline Barba

Retail media has transformed the online and in-store landscape — and it's not just about digital screens and QR codes anymore. At the Path to Purchase Institute’s inaugural In-Store Marketing Forum, VML’s Tyler Murray will take the mainstage on day 2 to deliver an opening keynote that urges the industry to rethink the balance between data, creativity and personalization.
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations

5 days ago | p2pi.com | Jacqueline Barba

Skip to main content “Agents may be less likely to be attracted to images or visuals designed to elicit an emotional response,” Vasudev wrote. “So, while Walmart’s core value proposition — Every Day Low Prices — and the spirit in which we market to customers won’t change, we need to develop new pathways for agent discovery. In addition, Walmart is applying agentic AI in merchandising use cases.
Inside Urban Decay's 'Breaking Nudes' Pop-Up Tour

5 days ago | p2pi.com | Jacqueline Barba

Skip to main content The activation was designed to help consumers discover and try both the new and existing Urban Decay products. Visitors received complimentary eyeliner applications by professional makeup artists and were gifted free goodie bags filled with Urban Decay products. In March, the Path to Purchase Institute visited the San Diego tour stop at Westfield UTC, an upscale open-air shopping center. See images from the event above.
Consumers Value Physical Retail, Tactile Experiences & Digital Detoxes, Study Finds

1 week ago | p2pi.com | Cyndi Loza

Skip to main content Notably, among those surveyed: 81% said digital detoxes should be routine;79% noted that online shopping is efficient but lacks the magic of an in-person find;76% shared physical retail experiences help them connect more deeply with people and brands; and65% pointed to looking forward to receiving catalogs from brands.
Targets Chooses Matt Drzewicki to Lead Roundel

1 week ago | p2pi.com | Cyndi Loza

Skip to main content Drzewicki’s appointment reflects the retailer’s continued investment in Roundel as a critical growth engine and a key part of its broader digital and marketing strategy, according to a statement from Target. The retailer said Drzewicki will lead the Roundel team in its goal of doubling the size of its media business over the next five years — a business that currently generates nearly $2 billion of value for Target.