Chris Celek

Feb 1, 2024 | tricomb2b.com | Tom N. Tumbusch |John Buscemi |Chris Eifert |Chris Celek

Many neighborhood pizza joints have a sign in the window proclaiming: “World’s Best Pizza”. Although one of them might be right, there are so many would-be candidates that connoisseurs can be forgiven for feeling a bit of skepticism. It’s the same in B2B. While many companies like to say their product or service is “the best”, customers want — and need — proof. True industry leaders distinguish themselves from the rest by backing up their bids to be number one.

Nov 13, 2023 | tricomb2b.com | John Buscemi |Chris Eifert |Chris Celek

At the beginning of 2023, many CMOs were lamenting that the anticipated recovery from the COVID-19 pandemic didn’t look like it was going to happen this year. In May, the annual Gartner CMO Spend and Strategy Survey reported 71% of CMOs felt they wouldn’t have enough budget to fully execute their strategy. In addition, 75% were facing pressure to cut technology spending, and 86% were planning significant changes that would enable them to do more with less.