Chris Eifert

Dayton

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Articles

Have Automation, Algorithms and Machine Learning Killed the A/B Test?

Sep 9, 2024 | tricomb2b.com | Hannah Eisenhauer |Tom N. Tumbusch |John Buscemi |Chris Eifert

Theoretically, A/B testing is fantastic: B2B marketers compare two versions of an ad, landing page, email or other copy, changing one variable. Then they look to see which version may better resonate with customers. But in practice, a lot of outside variables in today’s digital landscape make it hard to do a clean A/B test. Marketing channels can input all sorts of factors into A/B tests that likely have little to do with what you want to measure and learn about.
World’s Best Pizza? If You’re Claiming to Be #1, You Need to Back It Up

Feb 1, 2024 | tricomb2b.com | Tom N. Tumbusch |John Buscemi |Chris Eifert |Chris Celek

Many neighborhood pizza joints have a sign in the window proclaiming: “World’s Best Pizza”. Although one of them might be right, there are so many would-be candidates that connoisseurs can be forgiven for feeling a bit of skepticism. It’s the same in B2B. While many companies like to say their product or service is “the best”, customers want — and need — proof. True industry leaders distinguish themselves from the rest by backing up their bids to be number one.
CMOs Need to “Budget Bold” for 2024

Nov 13, 2023 | tricomb2b.com | John Buscemi |Chris Eifert |Chris Celek

At the beginning of 2023, many CMOs were lamenting that the anticipated recovery from the COVID-19 pandemic didn’t look like it was going to happen this year. In May, the annual Gartner CMO Spend and Strategy Survey reported 71% of CMOs felt they wouldn’t have enough budget to fully execute their strategy. In addition, 75% were facing pressure to cut technology spending, and 86% were planning significant changes that would enable them to do more with less.
Geek-to-English Translation: 9 Tips to Make the Most of SME Interviews

Jul 20, 2023 | tricomb2b.com | Tom N. Tumbusch |Andrew Humphrey |Joshua McGee |Chris Eifert

TriComB2B is allergic to the version of Internet Explorer you are using. Please download a newer browser to enjoy the magnificence of TriComB2B.com. Firefox Chrome Opera Safari (Mac OS) A common early step in the pre-writing process — especially when dealing with technical topics — is to interview a subject matter expert (SME).