Chris Sutcliffe
Reporter at Freelance
Host and Co-Founder at Media Voices Podcast
Feelance tech and media reporter, host and co-founder @mediavoicespod, Twitch Affiliate https://t.co/jkJkWCoDSK. He/him
Articles
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1 week ago |
voices.media | Peter Houston |Chris Sutcliffe |Esther Kezia Thorpe
This feature has been written in partnership with Memberful. Hear more in our interview with Jen Matichuk, Strategic Partnerships Manager at Memberful, discussing how membership programmes can bring publishers reliable recurring revenues and audience connections. With advertising revenue shrinking and audience behaviours constantly shifting, publishers are increasingly exploring new ways to generate sustainable income, often turning to memberships as a solution.
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1 month ago |
voices.media | Chris Sutcliffe |Esther Kezia Thorpe
No matter how passionate you are about your podcast topic, it means nothing if you don’t solve the problem of promoting it. With Don’t Drink The Milk, the DW team have found numerous ways around that issue. Don’t Drink The Milk has a leg up on its competitor history and culture podcasts; an idiosyncratic name. The title comes from an obscure alternate name for the parlour game ‘Telephone’ – known variously as Russian Whispers, Chinese Whispers etc.
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1 month ago |
voices.media | Chris Sutcliffe |Peter Houston |Esther Kezia Thorpe
In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle’s award-winning podcast Don’t Drink The Milk. She takes us through the appeal of documentary and narrative podcasts, how the team is experimenting with video and AI, and how overlapping interests allows DW to find new audiences for its audio. And, of course, we discuss where the title ‘Don’t Drink The Milk’ originates from.
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1 month ago |
voices.media | Peter Houston |Chris Sutcliffe |Esther Kezia Thorpe
Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two years in, Global Head of Product Marissa Zanetti-Crume for the news business explains that every project starts with two questions: how will this serve our audience and how will this serve our business?
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1 month ago |
voices.media | Esther Kezia Thorpe |Chris Sutcliffe
Danish news start-up Zetland’s ‘user needs’ approach led them to identify the importance of audio early on. CEO Tav Klitgaard describes how audio has gone from being a test to one of the most crucial reasons the publication has succeeded with subscriptions, with over 80% of their audience listening. It has also paid off with attracting younger audiences. A decade ago, the team at soon-to-be-launched Zetland were thinking about what people actually wanted from a news service.
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Moving over to the other app 🦋 full-time now, would love to see you there https://t.co/t30P5Uj04i
Really liked @alicelowe's #Timestalker! Even if the performances and direction weren't excellent, it would get a lot of credit for its originality alone
X now constantly sending irrelevant push notifications is certain to bring people and advertisers back en masse, congrats to the X team for yet anothet masterstroke
