Esther Kezia Thorpe

Evesham, London, Worcester

Podcast Co-Host at Media Voices Podcast

Writer and Newsletter Editor at What's New in Publishing

Freelance Writer at Freelance

Media Analyst at Media Voices

Media Analyst. Podcast co-host @mediavoicespod, @pubpodawards co-founder, writer & newsletter editor @wnip 🦉

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voices.media + 4 more

Articles

What makes membership models successful for publishers? Tips from Memberful

1 week ago | voices.media | Peter Houston |Chris Sutcliffe |Esther Kezia Thorpe

This feature has been written in partnership with Memberful. Hear more in our interview with Jen Matichuk, Strategic Partnerships Manager at Memberful, discussing how membership programmes can bring publishers reliable recurring revenues and audience connections. With advertising revenue shrinking and audience behaviours constantly shifting, publishers are increasingly exploring new ways to generate sustainable income, often turning to memberships as a solution.
Shortlist announcement for the Publisher Podcast Awards 2025

2 weeks ago | voices.media | Esther Kezia Thorpe

Media Voices are delighted to reveal the shortlist for the sixth year of the Publisher Podcast Awards. From hundreds of entries, this shortlist of 120+ represents the very best in publisher podcasts and we are excited to be promoting and celebrating such fantastic shows. The winning podcasts will be decided by a line-up of nearly 50 judges from around the world, many of whom have been judging the Awards since their inception in 2020.
How MIT maximizes editorial value with newsletters

3 weeks ago | digitalcontentnext.org | Esther Kezia Thorpe

For subscription-driven publishers, newsletters can be a valuable way of building relationships with potential paying readers. But it can be a challenge to effectively promote newsletters and justify the extra work required to create them. However, MIT Technology review has seen success with a portfolio of editorially-driven newsletters published across the week.
Immediate Media: rethinking the publishing process to maximise ROI

3 weeks ago | voices.media | Peter Houston |Esther Kezia Thorpe

Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they create, and that means innovating across the whole publishing process. For the last few years, Immediate Media has been organised around three key verticals – Entertainment, Food and Knowledge.
Immediate Media’s Alex White on giving staff the space to innovate

3 weeks ago | voices.media | Peter Houston |Esther Kezia Thorpe

On this week’s episode of The Publisher podcast we hear from Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio which includes BBC Gardeners’ World, BBC History and Immediate’s parenting business, MadeForMums.
Tips for a successful podcast launch from Deutsche Welle's Don't Drink The Milk

1 month ago | voices.media | Chris Sutcliffe |Esther Kezia Thorpe

No matter how passionate you are about your podcast topic, it means nothing if you don’t solve the problem of promoting it. With Don’t Drink The Milk, the DW team have found numerous ways around that issue. Don’t Drink The Milk has a leg up on its competitor history and culture podcasts; an idiosyncratic name. The title comes from an obscure alternate name for the parlour game ‘Telephone’ – known variously as Russian Whispers, Chinese Whispers etc.
Deutsche Welle's Sam Baker on solving the problem of podcast promotion

1 month ago | voices.media | Chris Sutcliffe |Peter Houston |Esther Kezia Thorpe

In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle’s award-winning podcast Don’t Drink The Milk. She takes us through the appeal of documentary and narrative podcasts, how the team is experimenting with video and AI, and how overlapping interests allows DW to find new audiences for its audio. And, of course, we discuss where the title ‘Don’t Drink The Milk’ originates from.
Inside Bloomberg Media’s approach to product innovation

1 month ago | voices.media | Peter Houston |Chris Sutcliffe |Esther Kezia Thorpe

Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two years in, Global Head of Product Marissa Zanetti-Crume for the news business explains that every project starts with two questions: how will this serve our audience and how will this serve our business?
Bloomberg's Marissa Zanetti-Crume on strategy for audience-first news products

1 month ago | voices.media | Peter Houston |Esther Kezia Thorpe

On this week’s episode of The Publisher Podcast we hear from Marissa Zanetti-Crume, Bloomberg Media’s Global Head of Product. Marissa talks about how her product team are collaborators, integrating content, technology, and commercial considerations. We also spoke about Bloomberg Media’s newsletter strategy and how its 70-strong newsletter portfolio is a mix of subscriber exclusives and free newsletters positioned to deliver both revenue and reach.
How to write an award-winning entry

1 month ago | voices.media | Esther Kezia Thorpe |Peter Houston

This is a write-up of a Publisher Masterclass we held about how to write an award-winning entry to the Publisher Podcast and Newsletter Awards. The advice here is just for Media Voices’ awards and our judging process; we cannot advise on other award programmes. We launched the Publisher Podcast Awards back in 2019 as we could see many publishers were launching podcasts and wanted to celebrate that work. There’s a great deal at stake when an established brand branches into a new area or product.