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1 week ago | 
voices.media | Peter Houston |Chris Sutcliffe |Esther Kezia Thorpe
This feature has been written in partnership with Memberful. Hear more in our interview with Jen Matichuk, Strategic Partnerships Manager at Memberful, discussing how membership programmes can bring publishers reliable recurring revenues and audience connections. With advertising revenue shrinking and audience behaviours constantly shifting, publishers are increasingly exploring new ways to generate sustainable income, often turning to memberships as a solution.
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3 weeks ago | 
voices.media | Peter Houston |Esther Kezia Thorpe
Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they create, and that means innovating across the whole publishing process. For the last few years, Immediate Media has been organised around three key verticals – Entertainment, Food and Knowledge.
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3 weeks ago | 
voices.media | Peter Houston |Esther Kezia Thorpe
On this week’s episode of The Publisher podcast we hear from Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio which includes BBC Gardeners’ World, BBC History and Immediate’s parenting business, MadeForMums.
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1 month ago | 
voices.media | Chris Sutcliffe |Peter Houston |Esther Kezia Thorpe
In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle’s award-winning podcast Don’t Drink The Milk. She takes us through the appeal of documentary and narrative podcasts, how the team is experimenting with video and AI, and how overlapping interests allows DW to find new audiences for its audio. And, of course, we discuss where the title ‘Don’t Drink The Milk’ originates from.
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1 month ago | 
voices.media | Peter Houston |Chris Sutcliffe |Esther Kezia Thorpe
Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two years in, Global Head of Product Marissa Zanetti-Crume for the news business explains that every project starts with two questions: how will this serve our audience and how will this serve our business?
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1 month ago | 
voices.media | Peter Houston |Esther Kezia Thorpe
On this week’s episode of The Publisher Podcast we hear from Marissa Zanetti-Crume, Bloomberg Media’s Global Head of Product. Marissa talks about how her product team are collaborators, integrating content, technology, and commercial considerations. We also spoke about Bloomberg Media’s newsletter strategy and how its 70-strong newsletter portfolio is a mix of subscriber exclusives and free newsletters positioned to deliver both revenue and reach.
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1 month ago | 
voices.media | Esther Kezia Thorpe |Peter Houston
This is a write-up of a Publisher Masterclass we held about how to write an award-winning entry to the Publisher Podcast and Newsletter Awards. The advice here is just for Media Voices’ awards and our judging process; we cannot advise on other award programmes. We launched the Publisher Podcast Awards back in 2019 as we could see many publishers were launching podcasts and wanted to celebrate that work. There’s a great deal at stake when an established brand branches into a new area or product.
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1 month ago | 
voices.media | Esther Kezia Thorpe |Peter Houston
This week on The Publisher Podcast by Media Voices, we’re joined by Tav Klitgaard, Group CEO of Zetland Media. As well as news publication Zetland, the Danish company also has a book publishing business, an AI transcription startup, and has recently launched a Finnish publication called Uusi Juttu, which has attracted 15,000 paying members within the first two months.
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1 month ago | 
voices.media | Chris Sutcliffe |Peter Houston |Esther Kezia Thorpe
In this week’s episode of The Publisher Podcast, Metro.co.uk’s Newsletter Editor Sophie Laughton takes us through… everything newsletter. From how the Metro’s redesign allowed the newsletter team to break silos, through how they’re solving discovery issues, to what newsletters offer that no other medium can, Laughton provides an A-Z on newsletters for publishers. This is both a newsletter strategy 101 and a rallying cry for what newsletters can offer to publishers.
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1 month ago | 
voices.media | Peter Houston |Esther Kezia Thorpe
Messaging platform Discord has grown to be a core community-building tool at Women’s Running. Senior Editor Esther Newman explains how it has helped the publication centre women and learn more about their audience. It’s not enough to be ‘just a magazine’ in the modern media landscape. We’ve discussed the ridiculous range of platforms that make up most publishing portfolios on the Publisher Podcast, and Women’s Running seems to be using most of them.
