Christian Scherbel

Dec 5, 2024 | inpublishing.co.uk | Christian Scherbel

A: Over the past decade in AI and advertising tech, we’ve learned that AI excels best in areas like ad serving, proof-reading, slogan and button suggestions on banners, and lead discovery. However, AI should always act as a co-pilot, not work entirely on its own. Despite good prompts, AI can still hallucinate or make mistakes in around 10% of cases, requiring human oversight.

Feb 28, 2024 | inpublishing.co.uk | Christian Scherbel

Digital advertising works fine for regional key accounts and large national advertisers with an agency but for the long tail of small and medium-sized businesses (SMB), it is still too complex. Solutions for SMBs have to be intuitive, low-touch for the publisher and profitable from the first ad.

Oct 16, 2023 | inma.org | Christian Scherbel |Mark Challinor |L. Carol Christ.. |Paula Felps

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Jun 13, 2023 | inma.org | Christian Scherbel |Mark Challinor |Paula Felps |Abhishek Dadoo

In today’s digital age, local small- and medium-sized businesses (SMBs) are increasingly turning to online advertising to reach their target audiences effectively. On news publishers’ Web sites, display advertising, particularly banner ads, has emerged as a popular choice. However, the success of such campaigns heavily relies on the quality of the landing pages where ads direct users.

Apr 30, 2023 | inma.org | Mark Challinor |Abhishek Dadoo |Matthew Snyder |Christian Scherbel

It sometimes feels so much easier to think bold and build big projects in our minds that would only become a reality if we had unlimited financial resources, unlimited time, unlimited focus, and no distraction from our daily business. But, as we all know, the reality is different, which why we often must watch out for the little innovations that move the needle — especially during the year.