Christian Scherbel

Dec 5, 2024 | inpublishing.co.uk | Christian Scherbel

A: Over the past decade in AI and advertising tech, we’ve learned that AI excels best in areas like ad serving, proof-reading, slogan and button suggestions on banners, and lead discovery. However, AI should always act as a co-pilot, not work entirely on its own. Despite good prompts, AI can still hallucinate or make mistakes in around 10% of cases, requiring human oversight.

Feb 28, 2024 | inpublishing.co.uk | Christian Scherbel

Digital advertising works fine for regional key accounts and large national advertisers with an agency but for the long tail of small and medium-sized businesses (SMB), it is still too complex. Solutions for SMBs have to be intuitive, low-touch for the publisher and profitable from the first ad.

Oct 16, 2023 | inma.org | Christian Scherbel |Mark Challinor |L. Carol Christ.. |Paula Felps

YOU MUST BE A MEMBER TO ACCESS THIS CONTENTBecome An INMA Member or Log In . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Jun 13, 2023 | inma.org | Christian Scherbel |Mark Challinor |Paula Felps |Abhishek Dadoo

In today’s digital age, local small- and medium-sized businesses (SMBs) are increasingly turning to online advertising to reach their target audiences effectively. On news publishers’ Web sites, display advertising, particularly banner ads, has emerged as a popular choice. However, the success of such campaigns heavily relies on the quality of the landing pages where ads direct users.