Christine Ochefu

United Kingdom

Journalist, Writer, Copywriter, Social Media Manager and Blogger at Freelance

writer/copywriter • @wmag @guardian @SSENSE @thefader @GQ @rollingstoneuk @CrackMagazine @i_D @VICEUK @TheFaceMagazine @DJmag + more • lit agent @MillyReilly

Articles

Guide to Organic Marketing: Tactics and Examples – Squarespace

2 weeks ago | squarespace.com | Christine Ochefu

In a recent Squarespace survey, entrepreneurs across business stages and age groups named attracting new customers as a top business challenge. If you’re considering how you can reach new audiences at a lower cost, one strategy you can consider is organic marketing. This is an accessible method of reaching new audiences that’s a good way to build your brand’s presence without breaking the bank.
On-page SEO: Definition, Strategies, and How To – Squarespace

1 month ago | squarespace.com | Christine Ochefu

If you’re running a website, you’re probably aware of the importance of SEO. But the ‘how’ of implementing SEO practices into your website can feel confusing to many. But SEO doesn’t have to be difficult. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use.
Usher at the O2: 'a masterful performance, with sex appeal, on rollerskates!'

1 month ago | standard.co.uk | Christine Ochefu

Usher is proof that select talent never slows down. It’s been over 20 years since the release that would set him as a multi-generational R&B icon, 2004’s Confessions, with last years’ landmark anniversary bringing his star back into heavy circularity. With that, he has certainly been around — there was a Vegas run (an immense 100 shows) as well as a hailed Super Bowl performance, famously adding an extra two minutes on the time to account for his catalogue.
These Founders Are Reinventing Black Hair Care

2 months ago | inc.com | Christine Ochefu

Synthetic braiding hair is increasingly facing criticism due to health reasons and its impacts on the environment.
How to Conduct Competitor Research (With Examples) – Squarespace

2 months ago | squarespace.com | Christine Ochefu

If you’re running a business, it’s good to think about ideas and practices that can help you grow or improve. Doing competitor research is a great way to understand your place in the current market and see what similar businesses and brands are doing to engage with their customers. Competitive market research is useful as it ensures your products, services, and content are attractive to your ideal audience.
Through Birdwatching, Tokyo's Black and Brown Residents Are Finding Community

Jan 3, 2025 | msn.com | Christine Ochefu

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Is Australia's social media teen ban justified?

Dec 3, 2024 | mediacatmagazine.co.uk | Svilena Keane |Grace Gollasch |Christine Ochefu |Charlie Cottrell

Do you think Australia was right to ban social media for teens, and do you think other countries will follow suit? We put this question to our network for their thoughts and insight. The problem with criminalising an existing activity is that you effectively force it underground. Without legislating age restrictions for general internet use and smartphone ownership, there’s no real way to police ‘social media’. It is an evolving category, not a set entity.
Reddit leapfrogs X to become UK adults' fifth favourite social media site

Nov 29, 2024 | mediacatmagazine.co.uk | James Swift |Alex Brownsell |Grace Gollasch |Christine Ochefu

Reddit has become the fastest-growing large social media platform in the UK, overtaking X and reaching half of the country’s online adults. According to Ofcom’s Online Nation Report, Reddit reached 47% of the UK’s online adults (22.9 million) in May 2024, up from 33% (15.6 million) in May 2023. As a result of this increase, Reddit rose two positions in the rankings of large social media platforms, overtaking X and LinkedIn to become the fifth most popular service among UK adults.
How to Sell Music Online: 5 Methods to Make Money – Squarespace

Nov 26, 2024 | squarespace.com | Christine Ochefu

Selling music online is a great way to get your creations out to the world. Many musicians and music makers sell their work, find new audiences, and advertise music services through the web as a way to build their careers or fund passion projects. If you’re interested in how to make money with music, navigating online sales and knowing how to market yourself can be challenging. Read on for a guide on how to make money with music online, whether you’re a beginner or a pro.
Tyson on her new EP 'Chaos' and finding her peace

Nov 14, 2024 | crackmagazine.net | Christine Ochefu

15.11.24 Words by: Christine Ochefu Photography: Mariana Pires After breaking through with a suite of insular, after-hours confessionals that captured the tumult of being a twentysomething, Tyson is approaching her creative practice with the self-assuredness and all-conquering love that comes with motherhood When Tyson joins the call, her first concern is the noises coming from next door. Her three-month-old daughter is cooing loudly. Balancing the demands of releasing a project alongside a...