Alex Brownsell
Head of Content and Writer at WARC
Writer. Head of Content for WARC Media at @WARCEditors. Personal opinions etc. #TUFC
Articles
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Dec 5, 2024 |
mediacatmagazine.co.uk | Clara De Rosa |Alex Brownsell |Aaron Goldman |Adam Boucid
Fast forward to 2024 and ‘TV’ is a lot more complex. It now encompasses a dynamic mix of these channels, as well as on-demand and digital streaming services, each with its unique set of platforms and viewing habits. Buzzwords like AVOD (Ad-Supported Video on Demand), FAST (Free Ad-Supporting Streaming TV), CTV (Connected TV), and OTT (Over-the-Top) have entered the mainstream advertising vocabulary, adding layers of additional complexity to advertisers’ and media planners’ workflows.
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Nov 29, 2024 |
mediacatmagazine.co.uk | James Swift |Alex Brownsell |Grace Gollasch |Christine Ochefu
Reddit has become the fastest-growing large social media platform in the UK, overtaking X and reaching half of the country’s online adults. According to Ofcom’s Online Nation Report, Reddit reached 47% of the UK’s online adults (22.9 million) in May 2024, up from 33% (15.6 million) in May 2023. As a result of this increase, Reddit rose two positions in the rankings of large social media platforms, overtaking X and LinkedIn to become the fifth most popular service among UK adults.
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Nov 26, 2024 |
mediacatmagazine.co.uk | Doug Whelpdale |Alex Brownsell |Adam Boucid |Andy Jones
With any luck Christmas Day heralds a hearty meal with friends and/or family, but then what? For a great many people, the answer is to watch television. As with any occasion where large numbers of people might watch together, we are interested to know just what they will watch. Is it perennial favourites? Or is the nation switching over to newer options from pure-play VOD or video-sharing services?
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Nov 19, 2024 |
mediacatmagazine.co.uk | Phillip Katz |Kevin Liang |Andrew Rose |Alex Brownsell
On 19 November, the international customer insight and programmatic media activation partner, Audience Store, announced that it has joined forces with the AI solutions provider, Fenestra. The partnership is part of Audience Store’s Innovation Lab initiative, which supports its audience intelligence platform, Discover AI, and CTV solution, Targetcast.
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Nov 6, 2024 |
mediacatmagazine.co.uk | Andrew Rose |Helen Miall |Alex Brownsell |James Collins
Audience Store, an international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a provider of audience measurement solutions, to bolster incremental reach for advertisers.
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Chesham (a) #tufc https://t.co/fKUrmXYnb4
Mixed emotions. Relief that we'll finally be rid of that vulture. Realisation it probably gets a whole lot worse from here. Gratitude that Torbay Council saw through his lies and we still have a ground. Hope in this club's incredible fanbase to see us through
🟡 Message To Supporters Following Clarke Osborne’s statement confirming the intention to appoint an administrator, the club wishes to update supporters. 👉 https://t.co/pfIeRt7AKo #tufc https://t.co/arDNAAMpED
That dynamic McGavin/Hanson pivot keeping things tight in midfield, I see. Still, at least we've signed a lad from a pub team to bolster things second half #tufc
HUGE goal for the Glovers! 🧤 📺 https://t.co/7onzr5PFRc #TheVanarama | @YTFC https://t.co/YWsmwdjKUQ
