Christopher Cain

Mar 28, 2024 | jdsupra.com | Nathan Beaver |Christopher Cain |Katherine P. Califa

Trademark disputes can be time-consuming and costly. By proactively assessing risks and taking steps to avoid infringement, emerging companies save time and money. At the crux of most trademark disputes is the claim that consumers are likely to be confused by the simultaneous use of brand-identifiers by unrelated parties. A “brand-identifier” is anything that a consumer associates with a company such as its brand name, logo, tagline, or the look or shape of its packaging.

Mar 15, 2024 | jdsupra.com | Nathan Beaver |Christopher Cain |Nicholas Johnson

After formulating an exciting new healthy food or beverage, the packaging it comes in may feel like an afterthought. It should not be.  Food packaging has become an increasingly hot topic among federal and state regulators, as reports that chemical substances used in packaging materials may migrate to food continue to emerge. In addition, continued sustainability efforts—particularly at the state level—have resulted in laws that mandate food packaging be made from recycled content.

Mar 8, 2024 | mondaq.com | Katherine P. Califa |Brittany Ricciardi |Christopher Cain |Nathan Beaver

Healthy food and beverage ("F&B") companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers, create buzz, and generate sales. Due to the informality of social media, forgetting that a brand's social media posts are subject to the same advertising rules as more traditional forms of advertisements, like television commercials or printed ads, is easy.

Feb 29, 2024 | jdsupra.com | Nathan Beaver |Christopher Cain |Katherine P. Califa

Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers, create buzz, and generate sales. Due to the informality of social media, forgetting that a brand’s social media posts are subject to the same advertising rules as more traditional forms of advertisements, like television commercials or printed ads, is easy.

Feb 22, 2024 | mondaq.com | Christopher Cain |Nathan Beaver

Venture capital can be a vital source of funding and support for emerging companies in the healthy food and beverage space. In addition to providing capital, venture capitalists may offer strategic guidance, networking opportunities, and market expertise.