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Apr 1, 2024 | 
mondaq.com | Katherine P. Califa |Brittany Ricciardi |Christopher Cain |Nathan Beaver
Trademark disputes can be time-consuming and costly. By
proactively assessing risks and taking steps to avoid infringement,
emerging companies save time and money. At the crux of most
trademark disputes is the claim that consumers are likely to be
confused by the simultaneous use of brand-identifiers by unrelated
parties. A "brand-identifier" is anything that a consumer
associates with a company such as its brand name, logo, tagline, or
the look or shape of its packaging.
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Mar 28, 2024 | 
jdsupra.com | Nathan Beaver |Christopher Cain |Katherine P. Califa
Trademark disputes can be time-consuming and costly. By proactively assessing risks and taking steps to avoid infringement, emerging companies save time and money. At the crux of most trademark disputes is the claim that consumers are likely to be confused by the simultaneous use of brand-identifiers by unrelated parties. A “brand-identifier” is anything that a consumer associates with a company such as its brand name, logo, tagline, or the look or shape of its packaging.
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Mar 27, 2024 | 
natlawreview.com | Katherine P. Califa
Trademark disputes can be time-consuming and costly. By proactively assessing risks and taking steps to avoid infringement, emerging companies save time and money. At the crux of most trademark disputes is the claim that consumers are likely to be confused by the simultaneous use of brand-identifiers by unrelated parties. A “brand-identifier” is anything that a consumer associates with a company such as its brand name, logo, tagline, or the look or shape of its packaging.
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Mar 27, 2024 | 
today.westlaw.com | Katherine P. Califa |Christopher Cain |Nathan Beaver |Brittany Ricciardi
(April 23, 2024) - Foley & Lardner attorneys Katherine Califa, Christopher Cain, Nathan Beaver and Brittany Ricciardi explain how trademark disputes typically form and offer some advice on how to prevent such disputes. Trademark disputes can be time-consuming and costly. By proactively assessing risks and taking steps to avoid infringement, emerging companies save time and money.
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Mar 8, 2024 | 
mondaq.com | Katherine P. Califa |Brittany Ricciardi |Christopher Cain |Nathan Beaver
Healthy food and beverage ("F&B") companies
frequently use social media to advertise. When used appropriately,
social media campaigns can be incredibly effective tools to help
emerging F&B companies reach target consumers, create buzz, and
generate sales. Due to the informality of social media, forgetting
that a brand's social media posts are subject to the same
advertising rules as more traditional forms of advertisements, like
television commercials or printed ads, is easy.
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Feb 29, 2024 | 
jdsupra.com | Nathan Beaver |Christopher Cain |Katherine P. Califa
Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers, create buzz, and generate sales. Due to the informality of social media, forgetting that a brand’s social media posts are subject to the same advertising rules as more traditional forms of advertisements, like television commercials or printed ads, is easy.
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Feb 28, 2024 | 
natlawreview.com | Katherine P. Califa
Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers, create buzz, and generate sales. Due to the informality of social media, forgetting that a brand’s social media posts are subject to the same advertising rules as more traditional forms of advertisements, like television commercials or printed ads, is easy.
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Jan 5, 2024 | 
jdsupra.com | Nathan Beaver |Christopher Cain |Katherine P. Califa
Branding is critical for emerging companies in the healthy food and beverage (“F&B”) space. Strong brands can help companies stand out from competitors and build trust and loyalty with customers. For emerging companies, a strong brand is a significant asset that will undoubtedly help attract investors. Companies face many decisions when developing a brand identity but the first and most important decision is choosing the name of the product.
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Nov 14, 2023 | 
mondaq.com | Katherine P. Califa |Brittany Ricciardi |Christopher Cain |Nathan Beaver
Intellectual property protection is essential for emerging
companies in the healthy food and beverage ("F&B")
space to attract investors and stand out from competitors. To gain
a competitive edge, companies should understand and be intentional
about building their intellectual property portfolio, which can
include patents, trademarks, copyrights and trade secrets. A robust
– or lackluster – IP portfolio can make or break an
emerging company.
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Nov 10, 2023 | 
jdsupra.com | Nathan Beaver |Christopher Cain |Katherine P. Califa
Intellectual property protection is essential for emerging companies in the healthy food and beverage (“F&B”) space to attract investors and stand out from competitors. To gain a competitive edge, companies should understand and be intentional about building their intellectual property portfolio, which can include patents, trademarks, copyrights and trade secrets. A robust – or lackluster – IP portfolio can make or break an emerging company.
