Citribel NV

Jan 20, 2025 | nutraingredients-usa.com | Claudia Adrien |Danielle Masterson |Citribel NV

Personalized nutrition experts underscored this point during part II of the recent “Failures, F*ups and the Future of Personalized Nutrition” webinar hosted by Qina, a platform that helps companies create next generation personalized solutions. Joshua Anthony, founder and CEO at personalized nutrition consultancy Nlumn, said that there is a rationale for reaching more people in the middle consumer range instead of targeting buyers shopping the lowest price.

Jan 20, 2025 | nutraingredients-usa.com | Danielle Masterson |Claudia Adrien |Citribel NV

But there appears to be a new favorite format in town that’s taking shape: soft chews. “While it is true that, as a delivery form, gummies have enjoyed enormous trending popularity over the past several years, the trend seems to be slowing down,” said Gene Bruno, an award-winning formulator and chief scientific officer at Nutraland USA. “SPINS data shows that, as of September 2024, sales of gummy products have decreased by 6.1%.

Jan 17, 2025 | nutraingredients-usa.com | Cassandra Stern |Danielle Masterson |Citribel NV

In a landmark decision issued on Jan. 17, 2025, the Supreme Court of the United States (SCOTUS) upheld the Protecting Americans from Foreign Adversary Controlled Applications Act. The legislation effectively bans TikTok from operating in the United States unless its parent company, ByteDance Ltd., divests its interests in the platform. This decision, which takes effect on Jan. 19, reflects growing national security concerns over data privacy and foreign influence.

Jan 17, 2025 | nutraingredients-usa.com | Danielle Masterson |Citribel NV

Leena Pradhan-Nabzdyk, PhD, is the co-founder and CEO of Canomiks, a biotech company founded by Harvard professors and scientists that provides scientific validation for the efficacy of its functional ingredients and formulations. Canomiks started as a service provider, helping nutrition companies develop scientifically-tested formulations and has evolved to become a leader in certifying the biological efficacy of botanical ingredients.

Jan 17, 2025 | nutraingredients-usa.com | Claudia Adrien |Citribel NV

“The Optum Now collaboration is symbolic coming together with a consumer wellness offering,” said Vous Vitamin CEO Brad Helfand. “It sends a signal to the marketplace [that a personalized vitamin service] is an area consumers have interest in the coming years and that established players like Optum Now want to approach the vitamin mass market.”The partnership took nearly three years to develop, though Helfand said negotiations sped up in the last six months.