Danielle Masterson

6 days ago | nutraingredients-usa.com | Danielle Masterson

Gym usage and overall fitness activity has increased significantly since pre-pandemic levels. Gym memberships have surged, and people are more actively engaged in in-person fitness activities and home workouts. But with this rise of fitness, we’re all seeing a rise in prices for certain products, particularly whey protein.

1 week ago | nutraingredients-usa.com | Danielle Masterson

“It’s the definition of my dream job,” she said. “I get to work with the science of nutrition. I get to work with athletes. I get to work with recreational athletes to pro athletes. But then again, it’s also community-driven and talking to individuals about nutrition in their everyday life. So it’s everything I’m looking for, and it really is rooted in my upbringing as an athlete.”As an athlete herself, Lines hopes to elevate the conversation of female athlete nutrition.

1 week ago | nutraingredients.com | Danielle Masterson

Ralf Jäger, PhD, from Wisconsin-based Increnovo, presented compelling connections between gut health and athletic performance at the IPA World Congress + Probiota in Copenhagen in February, including a study with professional Italian football players that found that athlete-derived probiotics not only improved digestive health but significantly enhanced sleep quality—a crucial factor in athletic recovery.

1 week ago | nutraingredients.com | Danielle Masterson

And it’s on track to jump even more, according to the 2025 Supplement Trends Report from market research firm Spate, with predictions for a 20.5% year-over-year growth for the category in the next year. Popularity IndexSpate uses its proprietary Popularity Index, a tool that combines Google and TikTok data to show how popular a category or trend is. The metric reveals what consumers are actively searching for and watching, offering a timely lens into rising trends in health and wellness.

1 week ago | nutraingredients-asia.com | Danielle Masterson

And it’s on track to jump even more, according to the 2025 Supplement Trends Report from market research firm Spate, with predictions for a 20.5% year-over-year growth for the category in the next year. Popularity IndexSpate uses its proprietary Popularity Index, a tool that combines Google and TikTok data to show how popular a category or trend is. The metric reveals what consumers are actively searching for and watching, offering a timely lens into rising trends in health and wellness.