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Oct 15, 2024 | 
xbiz.com | Ariana Rodriguez |Casey Murphy |Colleen Godin |Quinton Bellamie
Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface. They must exercise their purchasing power in a way that upholds their company’s values and vision, ensures customer satisfaction and sustains profitability.
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Oct 10, 2024 | 
xbiz.com | Colleen Godin |Quinton Bellamie |Sean Quinn |Naima Karp
The next time a JO lubricants training rep gives a stellar presentation at your retail store or event, be sure to send a “thank you” note to Catherine Corsaro. As director of product training and information for CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.
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Oct 8, 2024 | 
xbiz.com | Colleen Godin |Quinton Bellamie |Sean Quinn |Naima Karp
Back in 1979, Catherine and Peter Horea embarked on a lacy adventure. With little more than a single sewing machine and a lot of ambition, they set out to create something unique. From those humble beginnings emerged Coquette, a brand that celebrates confidence and diversity while adding a sprinkle of spice to everyday life.
“It was difficult to source fabrics in Canada then, but we would scour the Toronto area looking for suitable materials,” Catherine Horea says.
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Oct 3, 2024 | 
xbiz.com | Colleen Godin |Quinton Bellamie |Sean Quinn |Naima Karp
Novum Brands may be relatively new on the sex toy scene, but there’s nothing green about George Gatziaris and Vadim Daysudov, who together founded, own and helm the business.
The pair first met while working for an adult products distributor. As they learned the ropes of the pleasure space and became experts behind the scenes, they realized they were both more suffused with entrepreneurial spirit than a desire to climb the corporate ladder.
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Aug 20, 2024 | 
xbiz.com | Colleen Godin |Luka Matosic |Rebecca Weinberg |Sean Quinn
Ever walk into a store and get stopped dead in your tracks by an attention-grabbing display? Maybe it’s the pop of color, or perhaps it’s the design you love. Whatever the reason, in-store displays can grab customers’ attention and even drive sales and foot traffic to your store. But how do you create displays that surprise and hook your audience?
Let’s discuss creating displays using some of the biggest trends of 2024 as inspiration.
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Aug 13, 2024 | 
xbiz.com | Colleen Godin |Luka Matosic |Rebecca Weinberg |Sean Quinn
From psychology to journalism to adult retail copywriting and product sales, Vanessa Rose’s career path has continually broadened her horizons while leading her far and wide across Australia.
Rose is Svakom’s sexual wellness educator, a role she accepted just a few months ago after working as the company’s account manager for Australia and New Zealand over the past year. Rose began acquiring expertise in the sexual health space in college, as a psychology major with a minor in gender studies.
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Aug 6, 2024 | 
xbiz.com | Colleen Godin |Luka Matosic |Rebecca Weinberg |Sean Quinn
Though still new on the scene, lifestyle wellness brand Matrix Vibes is setting out to change the way the industry views enhancement supplements. Topical products that promise penis enlargement or vaginal rejuvenation are often ignored or relegated to the “novelty use only” category, but Matrix is bringing sexual enhancement potions back. Founder and CEO Rick Magana says his customers are proof that old-school topical sprays work — as long as you’ve got the right mix.
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Jul 30, 2024 | 
xbiz.com | Luka Matosic |Rebecca Weinberg |Sean Quinn |Colleen Godin
Netherlands-based pleasure brand Biird’s founder, Andrea Rey, first wandered into the industry when she landed a gig with a major manufacturer. There, she gained firsthand experience that would shape the course of her career.
“Having previously worked in the industry helped me to discover this field,” Rey said. “I hadn’t planned to work in the adult toy biz; it was just something that I landed in, and there I discovered that I really liked everything that came with it.
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Jul 25, 2024 | 
xbiz.com | Luka Matosic |Rebecca Weinberg |Sean Quinn |Colleen Godin
Search engine optimization (SEO) is the backbone of any successful ecommerce business. In a digital world, visibility equals success, which makes SEO not just a tool, but a smart and even crucial investment.
Social media campaigns can capture immediate attention, but their impact fades to zero within hours. By contrast, SEO is much more enduring. When executed correctly, it continues to draw traffic and engagement long after the initial efforts.
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Jul 23, 2024 | 
xbiz.com | Rebecca Weinberg |Casey Murphy |Sean Quinn |Colleen Godin
You know the old saying, “There’s nothing new under the sun”? Not so, when it comes to dildos! Like the rest of the industry, dildos have seen a veritable explosion of innovation. Where once there were only insertable phalluses in a couple of sizes and colors, we now have an absolutely massive selection of dongs in every size, shape, material and color — and they can do everything from shaking to thrusting to electrostimulation and more.
Dildos themselves, however, are anything but new.
