Luka Matosic

Featured in: Favicon

xbiz.com

Articles

How to Incorporate Current Trends Into Store Displays

Aug 20, 2024 | xbiz.com | Colleen Godin |Luka Matosic |Rebecca Weinberg |Sean Quinn

Ever walk into a store and get stopped dead in your tracks by an attention-grabbing display? Maybe it’s the pop of color, or perhaps it’s the design you love. Whatever the reason, in-store displays can grab customers’ attention and even drive sales and foot traffic to your store. But how do you create displays that surprise and hook your audience? Let’s discuss creating displays using some of the biggest trends of 2024 as inspiration.
WIA Profile: Vanessa Rose

Aug 13, 2024 | xbiz.com | Colleen Godin |Luka Matosic |Rebecca Weinberg |Sean Quinn

From psychology to journalism to adult retail copywriting and product sales, Vanessa Rose’s career path has continually broadened her horizons while leading her far and wide across Australia. Rose is Svakom’s sexual wellness educator, a role she accepted just a few months ago after working as the company’s account manager for Australia and New Zealand over the past year. Rose began acquiring expertise in the sexual health space in college, as a psychology major with a minor in gender studies.
Matrix Vibes Founder Rick Magana Discusses Holistic Sex Enhancement

Aug 6, 2024 | xbiz.com | Colleen Godin |Luka Matosic |Rebecca Weinberg |Sean Quinn

Though still new on the scene, lifestyle wellness brand Matrix Vibes is setting out to change the way the industry views enhancement supplements. Topical products that promise penis enlargement or vaginal rejuvenation are often ignored or relegated to the “novelty use only” category, but Matrix is bringing sexual enhancement potions back. Founder and CEO Rick Magana says his customers are proof that old-school topical sprays work — as long as you’ve got the right mix.
Biird Founder Andrea Rey Steers Brand's Rise Into the Pleasure Stratosphere

Jul 30, 2024 | xbiz.com | Luka Matosic |Rebecca Weinberg |Sean Quinn |Colleen Godin

Netherlands-based pleasure brand Biird’s founder, Andrea Rey, first wandered into the industry when she landed a gig with a major manufacturer. There, she gained firsthand experience that would shape the course of her career. “Having previously worked in the industry helped me to discover this field,” Rey said. “I hadn’t planned to work in the adult toy biz; it was just something that I landed in, and there I discovered that I really liked everything that came with it.
A Guide to Top Optimization Methods for Ecommerce Sites

Jul 25, 2024 | xbiz.com | Luka Matosic |Rebecca Weinberg |Sean Quinn |Colleen Godin

Search engine optimization (SEO) is the backbone of any successful ecommerce business. In a digital world, visibility equals success, which makes SEO not just a tool, but a smart and even crucial investment. Social media campaigns can capture immediate attention, but their impact fades to zero within hours. By contrast, SEO is much more enduring. When executed correctly, it continues to draw traffic and engagement long after the initial efforts.
Meet the Mother-Daughter Duo Behind Like A Kitten Pleasure Brand

Nov 7, 2023 | xbiz.com | Sofia Barrett-Ibarria |Scarlett Ward |Verna Meng |Luka Matosic

In 2017, Natalie Annis was ready for a career pivot. She was working in the construction industry as the owner of a manufacturing and distribution company, but after 20 years in that business, she was ready for a change. Both she and her daughter Shae, who had recently graduated from college with a degree in fashion merchandising and design, were on the lookout for a new professional venture — something fresh and inspiring that they could feel passionate about.
What Pleasure Brands Can Learn From Lush's Boycott of Facebook, Instagram

Nov 5, 2023 | xbiz.com | Scarlett Ward |Verna Meng |Luka Matosic |Rebecca Weinberg

Leading cosmetic company Lush has completely turned its back on the top social media platforms, stating simply, “Be Somewhere Else” on its otherwise empty profile pages.
How to Bring Philanthropy Into Your Retail Business Plan

Nov 2, 2023 | xbiz.com | Verna Meng |Luka Matosic |Rebecca Weinberg

As manufacturers and retailers, we have the power to bring people new products, to influence their buying choices, to save them money and to make them feel good about themselves. We actually have a lot of power! More and more companies are using some of that power to do a different kind of good in the world, by giving to meaningful organizations and causes.
How to Introduce Adult Retail Shoppers to Fantasy Role-Play

Oct 31, 2023 | xbiz.com | Rebecca Weinberg |Luka Matosic |Sean Quinn

From shibari to electrostimulation to impact play and more, today’s intrepid sexual explorers are always looking for something new, sexy and fun to try in the bedroom. It’s no surprise, then, that role-play is on many folks’ to-do lists. Playing a character or adopting a different persona can help people shed lingering inhibitions and explore activities they previously only imagined.
Retailer Tips for Launching Teasers and Pre-Holiday Promotions

Oct 31, 2023 | xbiz.com | Luka Matosic |Rebecca Weinberg |Sean Quinn

With the holidays quickly approaching, stores everywhere are working to infuse their seasonal messaging with creativity, engagement and anticipation. That means it’s time to get inspired, whip up some holiday magic and craft a marketing strategy that resonates with diverse audiences, ignites customers’ curiosity, fosters a genuine sense of connection and delivers the thrill of discovering new products that promise to heighten pleasure.