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Sep 30, 2024 | 
research-live.com | Katie McQuater |Liam Kay |Crawford Hollingworth
Since 2023, PA Consulting has worked with the virtual reality (VR) team at Meta to research the experiences, needs and behaviours of people with disability, primarily to inform Meta’s VR offer, as well as future immersive technologies.
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Sep 19, 2024 | 
research-live.com | Crawford Hollingworth
In 2018, the then editor of Impact invited The Behavioural Architects to write a regular column on the latest thinking in behavioural science for market researchers. Since then, we have published more than 24 articles examining how new findings in behavioural science can help researchers better understand consumers and create more effective research methodologies and practices.
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Sep 19, 2024 | 
research-live.com | Crawford Hollingworth
In 2018, the then editor of Impact invited The Behavioural Architects to write a regular column on the latest thinking in behavioural science for market researchers. Since then, we have published more than 24 articles examining how new findings in behavioural science can help researchers better understand consumers and create more effective research methodologies and practices.
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Jul 2, 2024 | 
research-live.com | Crawford Hollingworth
In today’s society, there is a multitude of behaviours that need to change rapidly or evolve – from adopting new, sustainable technologies to leading healthier lifestyles. So, how can we use behavioural science to accelerate behavioural change or technology adoption? First, let’s remind ourselves of Everett Rogers’ diffusion of innovation theory. It segments a population into five groups: innovators, early adopters, early majority, late majority, and laggards.
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Mar 11, 2024 | 
research-live.com | Crawford Hollingworth
We all know the importance of plain English for improving consumer understanding and decision-making. Much has been written on how to write effectively. Most recently, Harvard behavioural scientists Todd Rogers and Jessica Lasky-Fink published Writing for busy readers: Communicate more effectively in the real world.
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Nov 21, 2023 | 
research-live.com | Crawford Hollingworth
I have written previously about the need to use behavioural science carefully; to not abuse its power to influence behaviour. But now the darker side of behavioural science – the world of dark patterns and sludge – is becoming increasingly sophisticated and we need to work harder, as researchers, to identify and call out these dark patterns.
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Sep 5, 2023 | 
research-live.com | Crawford Hollingworth
Crawford Hollingworth examines how the intention-action gap can be reduced or eliminated.
Often, when encouraged to change particular behaviours, people say they intend to change, but fail to follow through. Using the latest insights from behavioural science, however, there are new ways in which this intention-action gap can be reduced or eliminated:Can we build stronger intentions for behaviour change using more lateral motivations and reasoning?
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Jun 15, 2023 | 
research-live.com | Crawford Hollingworth
Impact columnist Crawford Hollingworth on why behavioural science has reached its adult years and what this means for industry and society.
We are living through an era rapidly becoming known as a ‘permacrisis’, an unholy combination of crippling costs of living, supply chain constraints, pandemic aftermath, increase in chronic health problems and, lastly – and most critically – climate change emergency. We will need all the tools in the box to tackle these.
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Mar 27, 2023 | 
research-live.com | Crawford Hollingworth
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science.
Defaults are sometimes considered the poster child of behavioural science because they are one of the surest ways of changing people’s behaviour.
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Mar 23, 2023 | 
welldoing.org | Crawford Hollingworth
Good intentions and healthy goals may stand little chance against the impact of emotions or stress on the brain
With this in mind, Crawford Hollingworth explores how we can make good choices
In neuroscience terms, a cold state is where we are calm, collected and rational. A hot state is where we are emotional, excited, hungry, in pain or aroused in some way.
