Liam Kay

London

Deputy Editor at Impact

Deputy editor of Impact magazine and Research Live at the Market Research Society. Formerly of Third Sector. All views expressed are my own.

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Articles

Seeing different realities: Making reserach accessible | Feature

Sep 30, 2024 | research-live.com | Katie McQuater |Liam Kay |Crawford Hollingworth

Since 2023, PA Consulting has worked with the virtual reality (VR) team at Meta to research the experiences, needs and behaviours of people with disability, primarily to inform Meta’s VR offer, as well as future immersive technologies.
UserTesting hires CSO | News

Sep 29, 2024 | research-live.com | Liam Kay

Erkel (pictured) will lead strategic initiatives aimed at expanding UserTesting’s market presence. He has around two decades of experience in corporate strategy, mergers and acquisitions, and strategic partnerships. Prior to joining UserTesting, Erkel was senior vice president of corporate development and strategy at Nintex, and before that, he held leadership roles in corporate development at Citrix. He began his career in technology and management consulting with Accenture.
B2B versus B2C: Same or different? | News

Sep 29, 2024 | research-live.com | Liam Kay

The conference, held last week in London, featured a debate arguing whether there was any difference between B2B and B2C research, moderated by Stephen Bairfelt, managing director at Prevision Research and chair at the MRS B2B Network. Santosh Makhani, senior director at Ipsos, said that the size and scale of B2B research, where small numbers of business directors often feature in contrast to the thousands of consumers in typical B2C research, meant the two were separate disciplines.
InnovateMR hires VP global operations | News

Sep 26, 2024 | research-live.com | Liam Kay

Day was most recently vice-president of client services for the Americas at Toluna, overseeing teams in Canada, the US, India and Brazil. In addition, Day has carried out volunteer work with Toronto Public Library’s adult literacy programme and has been a mentor with Women in Research (WIRe), providing guidance to women in both Toronto and Delhi since 2020. “We are thrilled to have Carmen join InnovateMR,” said CEO Lisa Wilding-Brown.
MRS names Oppies winners | News

Sep 26, 2024 | research-live.com | Liam Kay

The largest ever MRS Oppies took place at Drake & Morgan at Kings Cross on 26th September, with more than 300 guests in attendance. The Premier Award for Operational Excellence, sponsored by Bilendi & Respondi, was won by Cobalt Sky, which judges said “stood out with their holistic approach”, as well as its metrics for project delivery times, budgets and communication. Potentia Insight and Sense:lab received a highly commended in the category.
Morning Consult hires Qualtrics scientist | News

Sep 25, 2024 | research-live.com | Liam Kay

Sarrazit (pictured) joins Morning Consult from Qualtrics, where he has held the role of principal XM scientist since 2017. With a career in market research and consumer insights spanning two decades, he previously held senior roles at Kantar TNS and Synovate in North America. At Morning Consult, Sarrazit is tasked with scaling the company’s research solutions. Established in 2014, Morning Consult conducts survey research to inform business and political intelligence.
Stephan Gans, PepsiCo & Ryan Barry, Zappi: Why tech alone isn't enough to be insight-led | Feature

Sep 23, 2024 | research-live.com | Katie McQuater |Liam Kay

Consumer insights are highly influential in business decision-making, but only half of consumer insights teams are seen as strategic partners, and one in five are still perceived to be ‘order takers’. That’s according to research from consumer insights platform Zappi and the American Marketing Association, which surveyed 715 marketing professionals from April to June 2024 about how they manage and view their insights function.
After the fall: Research in Afghanistan | Feature

Sep 22, 2024 | research-live.com | Liam Kay |Katie McQuater

After 20 years of war, a new era began in Afghanistan in August 2021, with the Taliban returning to power. This has led to significant changes in Afghan society, with personal freedoms curtailed, especially among women. The media industry in Afghanistan was among the numerous areas of life to change rapidly. BBC Media Action, the BBC’s media charity, sought to understand those changes and how media consumption in Afghanistan had changed.
Bilendi & Respondi adds feature to AI platform | News

Sep 18, 2024 | research-live.com | Liam Kay

The feature added to BARI (Bilendi Artificial Research Intelligence), part of the company’s Bilendi Discuss platform, proposes a guide outline for various research phases, once the researcher has defined the project settings and research objectives. The proposal, once suggested by BARI, can then be modified or accepted by the user.
Eumetra opens London office | News

Sep 10, 2024 | research-live.com | Liam Kay

Eumetra currently has offices in Milan, Rome and Lugano, and its new London office will be led by Marco Gastaut (pictured), who will act as chief executive office for Eumetra International. Before joining Eumetra, Gastaut was managing director of growth for Europe at Toluna MetrixLab, with prior roles in companies such as Holden Pearmain Research and GfK. Eumetra was founded in 2015 and operates in more than 100 countries.