Cristina Ammon

Jul 31, 2024 | blog.btrax.com | Reagan Butler |Suzuka Ito |Cristina Ammon

Cover Image SourceIntroductionWhether you’re seeking a massive pack of toilet paper or a budget-friendly hotdog, Costco is the place to go for many in the US… and now in over a dozen countries around the world!What can we attribute this global success to? In Japan, Costco is extremely popular. This might be strange considering how Japanese people tend to live in small homes and often travel via public transportation. How is Costco succeeding in a market with so many cultural hurdles to overcome?

Nov 9, 2023 | blog.btrax.com | Reagan Butler |Brandon Hill |Cristina Ammon |Takaaki Sako

Original Article Published in Japanese on Aug 03, 2023. Climate tech, which refers to technologies and businesses focused on combating climate change, such as reducing CO2 emissions and combating global warming, is gaining momentum, especially in the United States. Although the amount of investment in startups has begun to decrease in 2023 due to the declining macro environment, a large amount of funding was raised between 2021 and 2022.