Suzuka Ito

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How Starbucks Made the Pumpkin Spice Latte a Cultural Icon

Oct 11, 2024 | blog.btrax.com | Reagan Butler |Brandon Hill |Suzuka Ito

Crisp air accompanied by the sound of leaves beginning to fall with a whiff of sweet pumpkin spice. It’s that time of year and Starbucks’ iconic Pumpkin Spice Latte (PSL) makes its triumphant return, heralding the start of autumn. Since its debut in 2003, the PSL has become more than just a beverage—it’s a cultural symbol, inspiring a dedicated fan base and spawning a market for pumpkin spice-flavored everything.
The Best UI/UX Design Podcasts to Keep You Inspired and Informed

Aug 14, 2024 | blog.btrax.com | Jared Javier |Reagan Butler |Suzuka Ito

IntroductionThe world of UI/UX design is always changing, this makes keeping up with the latest trends and finding inspiration crucial for any designer. From my experience, podcasts are a fantastic way to learn from industry experts, discover new ideas, and stay motivated. Whether you’re looking for practical advice or creative insights, these podcasts have you covered.
Costco Japan: Wholesale Success in a Country of Small Households

Jul 31, 2024 | blog.btrax.com | Reagan Butler |Suzuka Ito |Cristina Ammon

Cover Image SourceIntroductionWhether you’re seeking a massive pack of toilet paper or a budget-friendly hotdog, Costco is the place to go for many in the US… and now in over a dozen countries around the world!What can we attribute this global success to? In Japan, Costco is extremely popular. This might be strange considering how Japanese people tend to live in small homes and often travel via public transportation. How is Costco succeeding in a market with so many cultural hurdles to overcome?
The Anime Marketing Revolution: Japan’s Fastest-Growing Industry

Jul 12, 2024 | blog.btrax.com | Suzuka Ito |Reagan Butler

Do you know what this number (equivalent to about one-tenth of the world’s population, 8.1 billion people) means? The answer:This is the number of people who are fans and consumers of Japanese anime. Japanese anime (and manga) have become increasingly popular not only in Japan but also around the world. Global viewership skyrocketed due to the COVID-19 pandemic and subsequent worldwide lockdowns. Even as the world has returned to normalcy, the anime audience continues to grow rapidly.