Dan Monheit
Cofounder at Hardhat agency. Host at Bad Decisions podcast. Dad. Sneakers. Bikes. Coffee.
Articles
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Jul 8, 2024 |
mumbrella.com.au | Rosie Drew |Dan Monheit
Opinion Instead of targeting the same old (young) audiences, go loud and proud after the forgotten segments, which market leaders consciously or subconsciously neglect, says Dan Monheit, CEO of Hardhat, the agency built for challenger brands.
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Jun 11, 2024 |
theceomagazine.com | Dan Monheit
In the current economic landscape, retention naturally sits at the top of mind. Yet any visionary CEO worth their salt will still be on the hunt for the next engine to fuel growth, and it could be your CMO who proves instrumental in significantly contributing to your growth agenda.
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May 27, 2024 |
mumbrella.com.au | Lauren McNamara |Dan Monheit
Market leading brands are designed to appeal to the masses, which is all but impossible to do without making compromises. The bigger the brand, the broader the appeal, the greater the need to compromise. All of this compromising is what leaves market leaders operating with a ‘just enough’ mentality. Just enough customer service. Just enough personality in the brand. Just enough durability of the product. ADVERTISEMENTJust enough sustainability in the packaging. Just enough cheaper than the competition.
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May 6, 2024 |
mumbrella.com.au | Lauren McNamara |Dan Monheit
One of the blessings of being a market-leading brand is the ability to activate at scale. The downside is that often, this opportunity is an expectation. Whether developing new products, services or comms, market leaders feel compelled to create with an audience of millions in mind. Within these organisations, experience has shown me that even the edgy, agile, ‘test and learn’ initiatives carved out to the side are taken on with the knowledge that if they ‘work’, they’ll be rolled out more broadly.
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Apr 22, 2024 |
mumbrella.com.au | Lauren McNamara |Dan Monheit
Without the monster budgets of your market-leading rival, buddying up with another challenger brand feels like an obvious play for creating talkability and gaining market share. When done right, the promise is certainly enticing: all the audience for half the price with a side serving of hype if it all goes well. But what are the essential ingredients for a successful, mutually beneficial brand partnership?
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RT @acassuto: What you’re seeing here is an angry mob of white people taking over Flinders St Station shouting “intifada intifada”. I liv…
Just when I thought I couldn't love these guys any more...
@DanMonheit @SmartCompany Thank you Dan. When Liquid Death conquers the world and turns the human race into flesh batteries to power our giant marketing robots, you will be spared for your loyalty and instead allowed to become one of our pets.
It's easy to tell clients to rip up the category playbook. But once you’ve ripped it up, then what? My recent piece on the success of @LiquidDeath in @SmartCompany has some pretty good clues. (man I 🖤 what this brand has done)