Rosie Drew

Senior Reporter at Mumbrella

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Articles

Ryan Reynolds is right

Oct 15, 2024 | mumbrella.com.au | Rosie Drew |Michelle O'Keeffe

Skip to content Skip to main navigation Opinion Ryan Reynolds delivered a refreshingly candid take on the intersection of AI and marketing, reminding us that no matter how fast technology advances, human creativity remains irreplaceable, writes Michelle O'Keeffe, CEO of Engaging.io. October 16, 2024 7:59 by MICHELLE O'KEEFFE At the HubSpot INBOUND 2024 conference in Boston at the end of September, there was plenty of talk about the future. But it wasn’t until Hollywood star Ryan Reynolds took...
NRMA Insurance launches Help Nation Preparedness Month

Oct 15, 2024 | mumbrella.com.au | Rosie Drew

This October, NRMA Insurance is kicking off Help Nation Preparedness Month – a national campaign aimed at helping communities across Australia prepare for extreme weather. Through community events, workshops, and educational resources, the initiative seeks to ensure Australians are ready for the severe weather season. The campaign is part of NRMA Insurance’s broader Help Nation program, which launched in November last year.
Clare Bowditch, Tanya Hennessy, Jamila Rizvi, and Rosie Waterland lead campaign on financial abuse

Oct 15, 2024 | mumbrella.com.au | Rosie Drew

Australian personalities Clare Bowditch, Tanya Hennessy, Jamila Rizvi, and Rosie Waterland are fronting a new social media campaign to raise awareness of financial abuse. The TALK campaign, a collaboration between Future Women (FW) and CommBank, encourages people to identify the warning signs of financial abuse and engage in supportive conversations with loved ones. The campaign is part of CommBank’s Next Chapter program, which supports the financial independence of victim-survivors.
Aruma unveils digital campaign for rebranded Club Aruma support service

Oct 14, 2024 | mumbrella.com.au | Rosie Drew

Aruma, one of Australia’s largest disability charities, has launched a new digital campaign to promote its rebranded support service: Club Aruma. Previously known as Community and Social Participation, Club Aruma offers disability support services across New South Wales, Queensland, and Victoria. The campaign includes a mix of digital strategies, such as search engine marketing, email marketing, and geotargeted social media ads.
Theory Crew welcomes several new clients

Oct 8, 2024 | mumbrella.com.au | Rosie Drew

Theory Crew has added Nando’s Grocery, Fantastic Furniture, Hada Labo, Hydrodol, and Gelous to its fast-growing client roster, Mumbrella can reveal. Theory Crew will work with Nando’s Grocery to unveil two new products: PERi-BBQ Sauce and PERi-Dressing. The agency will employ an integrated, socially-led strategy to promote these additions.
Make-A-Wish brings its Trees of Joy to Australia

Oct 8, 2024 | mumbrella.com.au | Rosie Drew

Make-A-Wish Australia is excited to launch its inaugural Trees of Joy event in Australia. Trees of Joy is a unique and immersive festive opportunity where supporters can sponsor a Christmas tree and are paired with a wish child to customise it just for them – bringing each child’s vision to life. The trees are then unveiled at an invitation-only, in-person event where supporters meet their wish kids, hear their stories of courage, and celebrate the joy of the season.
Seven's Streamer records over 4.3 million minutes of local sport watched last month

Oct 8, 2024 | mumbrella.com.au | Rosie Drew

Seven West Media’s community sport streaming platform, Streamer, broke audience records in September, with over 4.3 million minutes of local sport watched – a 110% year-on-year increase. The platform’s diverse content featured 188 matches across sports like Aussie Rules, netball, hockey, and even curling.
NSW targets $91b visitor economy by 2035

Oct 8, 2024 | mumbrella.com.au | Rosie Drew

The NSW government has announced plans to grow the state’s visitor economy to $91 billion by 2035, as outlined in a review of the NSW Visitor Economy Strategy. This new target represents a 40% increase from the previous goal and is expected to bring significant economic benefits to regional communities, which will receive nearly half ($44 billion) of the projected revenue.
Perth takes flight amid Qantas partnership

Oct 8, 2024 | mumbrella.com.au | Rosie Drew

Perth has soared into the global travel spotlight following its strategic partnership with Qantas, which has transformed Perth Airport (PER) into a crucial link for international travellers, especially from Europe. According to ForwardKeys, the city has emerged as a dynamic centre for air traffic since the COVID pandemic, establishing itself as the fastest-growing city in Australia for air travel.
Google announces new leadership for ANZ customer solutions

Oct 8, 2024 | mumbrella.com.au | Rosie Drew

Google has appointed Elizabeth Fox as the new managing director of customer Solutions for Australia and New Zealand. In her new role, Fox will lead the Small and Medium Business (SMB) segment within Google’s Global Business Organisation, focusing on helping them thrive in a dynamic market. She brings over 20 years of global experience, having previously led e-commerce and agency businesses in the US and Asia Pacific.