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4 weeks ago | 
campaignlive.com | Shauna Lewis |Daniel Farey-Jones |Beau Jackson
Previously Sky handled sponsorship deals for Paramount’s linear and on-demand channels in the UK. Paramount Advertising is set to handle its creative brand partnerships and sponsorships exclusively, responsibilities it previously shared with Sky in the UK.
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1 month ago | 
campaignasia.com | Daniel Farey-Jones
Related Articles Just Published Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network. The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.
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1 month ago | 
campaignlive.com | Daniel Farey-Jones
Collective headcount across the “big six” holding companies fell by 1.6% in 2024, the first drop since the pandemic hit in 2020, according to a Campaign analysis. The drop marks an end to collective employment expansion following the bounceback from the pandemic, although WPP and IPG started reducing numbers earlier in 2023. However, one holding company, Publicis Groupe, bucked the trend with an increase in staff last year.
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1 month ago | 
campaignlive.co.uk | Daniel Farey-Jones
Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...
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1 month ago | 
campaigncanada.ca | Daniel Farey-Jones
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Nov 13, 2024 | 
campaigncanada.ca | Eszter Gurbicz |Ida Axling |Daniel Farey-Jones
Women’s Aid has launched a campaign that equates the seriousness of domestic abuse to emergencies such as a fire or a car accident. Created by the agency House 337, "The ignored emergency" highlights domestic abuse statistics, which reveal it is a bigger risk to women than fire or traffic accidents. The campaign features two 40-second films. They were both directed by Emma Brandershorst through The Corner Shop and created by Holly Fallows, Charlotte Watmough, Indi Morland and Caitlin Chakraborty.
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Oct 30, 2024 | 
campaignlive.com | Daniel Farey-Jones
Women’s Aid has released a campaign centred on a short film telling the story of a young woman in an abusive relationship and her male friend’s concerns about her welfare. "Spot the flags" is backed up by a media partnership with the online publisher LadBible, which this week published additional content highlighting the problem of domestic abuse.
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Oct 29, 2024 | 
campaigncanada.ca | Daniel Farey-Jones
To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
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Oct 29, 2024 | 
campaignlive.co.uk | Daniel Farey-Jones
Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...
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Oct 1, 2024 | 
campaignlive.com | Daniel Farey-Jones
Capital One is bucking the time-honoured tradition of sticking cute animals in ads in the latest instalment of its “One good thing” brand platform by Fold7. It has instead lit on a fierce, untameable badger to carry the message that people should make sure they know what they’re buying. The ad opens with a man being given the badger under the impression he was buying a border collie puppy.
