Nutra Ingredients-usa

For over 19 years, William Reed’s NutraIngredients brand has established itself as the premier online news outlet for the nutrition sector. We utilize our digital-first approach to provide valuable insights and essential information that can help your business thrive. Our team, composed of award-winning journalists, offers daily updates, in-depth analysis, and a variety of content formats including events, podcasts, and videos that cover critical issues affecting decision-makers in the functional food and dietary supplement markets. NutraIngredients-USA gives a comprehensive overview of the North American functional food and supplement industry. We cover a wide range of topics, from investment and innovation to ingredients, food science, product formulation, labeling, legal matters, regulations, consumer behaviors, new products, and technological advancements. Our commitment to high editorial standards ensures that we deliver engaging and informative content across various channels, reaching the right audience wherever they are in the industry.

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Articles

GLP-1 is reshaping consumer’s nutritional needs. So how can brands capitalize?

4 days ago | nutraingredients-usa.com | Danielle Masterson

IFF’s new report outlines how food and beverage manufacturers can better support this emerging consumer segment with products that align with their evolving preferences by taking sensory experience and nutritional needs into consideration. The biggest takeaway from the report, according to Mimi Sherlock, VP of Consumer Intelligence, IFF, is consumer’s desire for more nutrition from every product.
NutraCast: Evvy connects the gut, vaginal and urinary health dots

1 week ago | nutraingredients-usa.com | Danielle Masterson

“My two co-founders and I quit our jobs and immediately started Evvy when we uncovered the fact that women weren’t required to be in clinical research until 1993, and we’re still diagnosed over four years later than men across over 700 diseases,” said Pita Navarro, chief scientific officer and co-founder of Evvy.
Concerns over IV glutathione therapy may underscore supplement advantage

1 week ago | nutraingredients-usa.com | Claudia Adrien

She is one of the celebrities embracing glutathione, often called the body’s “master antioxidant”, because it plays a central role in neutralizing free radicals. While naturally produced in the liver, getting additional glutathione can be accomplished either intravenously or by daily oral supplementation. Glutathione use is gaining traction, and the substance is likely to experience serious market growth, with supplements constituting the most widely consumed product format.
iHerb expands California Gold Nutrition brand into beauty with ‘from within’ strategy

1 week ago | nutraingredients-usa.com | Cassandra Stern

The ingestible beauty market is on a fast growth track, projected to more than triple in size over the next decade. According to InsightAce Analytics, the category is valued at $4.2 billion in 2024 and expected to hit $13.1 billion by 2034, driven by an 11.9% CAGR. This growth reflects a broader shift in consumer behavior towards prioritizing products that support both appearance and internal wellness.
Tackling the ups and downs of microbiome personalization

1 week ago | nutraingredients-usa.com | Claudia Adrien

DNA testing company 23andMe recently filed for bankruptcy, but the company was successful in several areas including offering millions of simple, user-friendly testing kits to its consumers. “23andMe got their price point down to a very consumer approachable level, but they also spent a substantial amount of money on designing the user experience,” Voreades told NutraIngredients at the recent Probiota Americas in Vancouver.
Taurine may not be good biomarker for aging, says NIH Study

1 week ago | nutraingredients-usa.com | Stephen Daniells

Scientists from the National Institute on Aging at the U.S. National Institutes of Health (NIH) analyzed blood samples from humans, monkeys and mice, reporting that taurine levels often increased or remained constant with age. Researchers also found inconsistent associations between taurine levels and functional biomarkers of healthy aging, such as muscle strength and body weight, which varied depending on context and species.
NutraWomen Wednesday: Tracey Warner Halama, CEO, Supergut

1 week ago | nutraingredients-usa.com | Danielle Masterson

“I was very successful in technology, but I didn’t feel like it was my calling and my true passion,” Halama said. “My children were pretty young, and I was working for IBM at the time on a cloud-based storage platform.
ZBiotics CEO on new probiotic that converts sugar to fiber in the gut

1 week ago | nutraingredients-usa.com | Stephen Daniells

“Ninety five percent of Americans don’t get enough fiber in their diet,” Dr. Zack Abbott, co-founder and CEO of ZBiotics, told NutraIngredients at the recent Probiota Americas in Vancouver.
Pvolve and Tally Health partner for luxury longevity program

1 week ago | nutraingredients-usa.com | Danielle Masterson

Pvolve, a fitness method that focuses on low-impact workouts, recently partnered with Tally Health, a consumer-facing biotechnology company aimed at improving healthspan and longevity, to offer a preventive health journey that combines functional movement with longevity science. The companies said they are reimagining longevity by providing a curated bundle that includes a concierge experience that blends science, movement and daily optimization.
Understanding the microbiome’s role to advance maternal and infant health

1 week ago | nutraingredients-usa.com | Claudia Adrien

Dr. Gabby Tender, PhD, associate officer, microbiome products at the Gates Foundation, spoke at Probiota Americas last week about how modulating maternal and infant microbiomes represents a promising strategy to reduce maternal, infant and neonatal mortality and morbidity. Dr. Tender works with the foundation’s Maternal Newborn Child Nutrition Health Team. “Undernutrition, chronic infection and gut microbiome dysbiosis lead to an inflamed gut state,” she said.