Nutra Ingredients-usa

For over 19 years, William Reed’s NutraIngredients brand has established itself as the premier online news outlet for the nutrition sector. We utilize our digital-first approach to provide valuable insights and essential information that can help your business thrive. Our team, composed of award-winning journalists, offers daily updates, in-depth analysis, and a variety of content formats including events, podcasts, and videos that cover critical issues affecting decision-makers in the functional food and dietary supplement markets. NutraIngredients-USA gives a comprehensive overview of the North American functional food and supplement industry. We cover a wide range of topics, from investment and innovation to ingredients, food science, product formulation, labeling, legal matters, regulations, consumer behaviors, new products, and technological advancements. Our commitment to high editorial standards ensures that we deliver engaging and informative content across various channels, reaching the right audience wherever they are in the industry.

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SalmoFer aims to redefine iron supplementation

5 days ago | nutraingredients-usa.com | Claudia Adrien

Developed by Leroy Seafood Group, SalmoFer is reportedly the world’s first marine iron, according to the company. It is produced by isolating the blood, which is usually discarded during processing, from wild-caught salmon. At about $1 per tablet for a daily dose, SalmoFer is considered mid-range among iron supplements. “So many people need iron, but it’s still a small category, even though it’s one of the oldest supplements known to us,” said Torgeir Hjerde, sales and product manager at SalmoFer.
CHPA survey: 75% of consumers say regulatory reform for dietary supplements is needed

5 days ago | nutraingredients-usa.com | Stephen Daniells

“This survey reinforces what we’ve long known: Americans rely on dietary supplements as part of their daily health routine—and they expect a strong regulatory system to ensure the safety and quality of the products they consume,” said Consumer Healthcare Products Association (CHPA) President and CEO Scott Melville.
The ‘creatinification’ of everything: Pioneer eyes bold future for sport nutrition’s hottest ingredient

6 days ago | nutraingredients-usa.com | Stephen Daniells

“It’s a game changer,” said Steve Jennings, co-founder and CEO of Jenerise. Jennings was speaking with NutraIngredients at the recent Vitafoods in Barcelona, a city of particular significance for creatine because this was where the ingredient burst onto the scene when a creatine-fueled British Olympic team walked away from the 1992 Games with a “basket of gold medals”.
Gender gap in mental health reveals key opportunities for supplement brands

6 days ago | nutraingredients-usa.com | Cassandra Stern

As detailed in its recent U.S. Managing Stress and Well-being Market Report, 68% of American consumers reported experiencing mental health challenges in 2025, reflecting the scale and urgency of stress-related concerns and well-being. The data, based on quantitative research, including an online survey of 2,000 U.S. adults, was collected using nationally representative sampling methods in partnership with Kantar Profiles/Mintel, ensuring demographic and behavioral diversity.
Celebrity doctors back tracker to increase 'trust' in supplements

6 days ago | nutraingredients-usa.com | Claudia Adrien

Dr. Mark Hyman, family physician and founder of Function Health, is among those doctors specializing in wellness who have helped shape the content and direction of SuppCo’s supplement tracker, which measures 29 attributes of brands. Beyond Hyman, other experts, including Dr. Robin Berzin, CEO of Parsley Health and Dr. Darshan Shah, founder of Next Health, helped create protocols in areas including longevity, cognition and gut health to recommend to users.
NutraCast: New survey reveals trends, insights in cognitive health

1 week ago | nutraingredients-usa.com | Danielle Masterson

Kratika Gupta, leadership head of global marketing at OmniActive, joined the NutraCast to discuss a recent consumer survey exploring mental health trends. The survey found that North Americans are increasingly prioritizing mental energy, cognition, sleep and stress management. Gupta also explained that consumers approach cognitive health in three stages: prevention, alleviation and enhancement—highlighting differences across age groups and the need for targeted solutions.
Are supplement companies recession resilient? Uncertainty, performance and private equity

1 week ago | nutraingredients-usa.com | Claudia Adrien

Take Natural Grocers by Vitamin Cottage, Inc., for example. The retail chain, which owns 169 stores in 21 states, projects daily average comparable store sales to grow up to 7.5% this year. Dietary supplements account for 20% of total sales across its stores. Natural Grocers is a micro example of what 20 years of economic and consumer data reflect: There has been a significant increase in the prevalence of supplement use.
‘A very important overview’: Americans rely on precursor amino acids more than diet for creatine

1 week ago | nutraingredients-usa.com | Stephen Daniells

A semi-essential nutrient, creatine is produced naturally in the body by three main amino acids—arginine, methionine and glycine. It is also found in the diet in foods such as meat, eggs and fish. A new analysis of data from the Third National Health and Nutrition Examination Survey (NHANES III) indicated that the estimated endogenous production of creatine from the three precursor amino acids is over 2.5 times greater than the amount of creatine directly obtained from food.
NutraWomen Wednesday: Olivia Haslam, Deputy Editor, NutraIngredients

1 week ago | nutraingredients-usa.com | Danielle Masterson

“It’s been an interesting journey,” said Haslam, who earned an undergraduate degree in graphic design and illustration, with a focus on photography, from the Glasgow School of Art. “I couldn’t get away from the subject of food, that was just my entire focus. Every piece of portfolio work, every output was always food-focused. And while I was at university, I was kind of grappling with this idea of was it food through art or was it cooking?
‘Make Texas Healthy Again’ bill spares supplements from warning labels

1 week ago | nutraingredients-usa.com | Claudia Adrien

In a 105-28 vote Sunday, SB 25/HB 25, also known as the ‘Make Texas Healthy Again’ bill, an amendment now excludes supplements from the requirements of the legislation. However, ready-to-drink products are not, items many supplement companies produce. “If you’re a company that plays in the ready-to-drink and supplement space, you’re not thrilled about this,” Kyle Turk, vice president of government affairs at the Natural Products Association, told NutraIngredients.