Darrin C. Duber-Smith

Sep 1, 2024 | niemagazine.com | Amy Summers |Shari Barbanel |Laurel Lane |Darrin C. Duber-Smith

I frequently share updates about my clients on social media, which aligns with my work as a publicist. Although not everyone engages with my posts, and it sometimes feels like I’m speaking to an empty room, I know from analytics that many people are watching and reading. I’ve learned that even if likes and comments are scarce, the audience is still there. When someone likes my posts or leaves a positive comment, it is an endorphin rush. Social media often feels like a big networking event or party.

Aug 1, 2023 | niemagazine.com | Darrin C. Duber-Smith |NIE Columns

Much of the marketing communications that I see these days leaves a lot to be desired. Examples of gratuitous pandering and blatant virtue signaling abound. Obsequious social and environmental preaching are at the forefront instead of clear, consistent, cohesive messaging. It has probably never been more difficult to teach best practices in marketing to business students. It’s tough to teach the proper way to approach marketing strategy when so many marketers aren’t following best practices.