Darrin C. Duber-Smith

Sep 1, 2024 | niemagazine.com | Amy Summers |Shari Barbanel |Laurel Lane |Darrin C. Duber-Smith

I frequently share updates about my clients on social media, which aligns with my work as a publicist. Although not everyone engages with my posts, and it sometimes feels like I’m speaking to an empty room, I know from analytics that many people are watching and reading. I’ve learned that even if likes and comments are scarce, the audience is still there. When someone likes my posts or leaves a positive comment, it is an endorphin rush. Social media often feels like a big networking event or party.

Aug 1, 2023 | niemagazine.com | Darrin C. Duber-Smith |NIE Columns

Much of the marketing communications that I see these days leaves a lot to be desired. Examples of gratuitous pandering and blatant virtue signaling abound. Obsequious social and environmental preaching are at the forefront instead of clear, consistent, cohesive messaging. It has probably never been more difficult to teach best practices in marketing to business students. It’s tough to teach the proper way to approach marketing strategy when so many marketers aren’t following best practices.

Mar 1, 2023 | niemagazine.com | Laurel Lane |Darrin C. Duber-Smith

Digital Marketing has been evolving for more than 25 years, but far too many brand managers are still lacking a strong and cohesive digital marketing plan that effectively connects their brands to potential consumers in a meaningful and trackable way. This is especially true for managers of many small and mid-sized brands who use various digital tools such as social media or email, but they do so with very little coordination.