Laurel Lane

Sep 1, 2024 | niemagazine.com | Amy Summers |Shari Barbanel |Laurel Lane |Darrin C. Duber-Smith

I frequently share updates about my clients on social media, which aligns with my work as a publicist. Although not everyone engages with my posts, and it sometimes feels like I’m speaking to an empty room, I know from analytics that many people are watching and reading. I’ve learned that even if likes and comments are scarce, the audience is still there. When someone likes my posts or leaves a positive comment, it is an endorphin rush. Social media often feels like a big networking event or party.