Laurel Lane

Sep 1, 2024 | niemagazine.com | Amy Summers |Shari Barbanel |Laurel Lane |Darrin C. Duber-Smith

I frequently share updates about my clients on social media, which aligns with my work as a publicist. Although not everyone engages with my posts, and it sometimes feels like I’m speaking to an empty room, I know from analytics that many people are watching and reading. I’ve learned that even if likes and comments are scarce, the audience is still there. When someone likes my posts or leaves a positive comment, it is an endorphin rush. Social media often feels like a big networking event or party.

Mar 1, 2023 | niemagazine.com | Laurel Lane |Darrin C. Duber-Smith

Digital Marketing has been evolving for more than 25 years, but far too many brand managers are still lacking a strong and cohesive digital marketing plan that effectively connects their brands to potential consumers in a meaningful and trackable way. This is especially true for managers of many small and mid-sized brands who use various digital tools such as social media or email, but they do so with very little coordination.