Dave Chaffey
Co-Founder at Smart Insights Blog
Digital Marketing Strategist and author. I love sharing the latest #DigitalMarketing innovations and tips - but more active on LinkedIn...
Articles
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2 weeks ago |
smartinsights.com | Dave Chaffey
Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gapsMaking better use of organic search is a cost-effective technique for generating leads and sales that is especially desirable for businesses where there is pressure on media budgets. Gap analysis for SEO is a technique I developed many years ago when Google Search Console data showing the keywords driving visits to your site first became available.
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2 months ago |
smartinsights.com | Dave Chaffey
Using GenAI RAG techniques to support marketing strategy developmentSince I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s essential since digital marketing is complex, and it’s vital that it’s aligned with marketing strategy and not just treated as tactical, as it often is.
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Jan 15, 2025 |
smartinsights.com | Dave Chaffey
6 Trends and the latest practical innovations which will change marketing in the year(s) aheadWe all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow dramatically more in the future since, as we will see, many businesses have been surprisingly slow in adapting and adopting it.
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Sep 2, 2024 |
smartinsights.com | Dave Chaffey |Gabrielle Wright |Amelia Cooper
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem to be helpful based on the comments on LinkedIn and when I present them. I hope that's because I try to keep them practical. They’re also a way to keep readers of my books in the loop during the gap between new editions.
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Jul 21, 2024 |
dealnews.com | Malcolm McDonald |Hugh Wilson |Dave Chaffey |Oliver Theobald
"The Storytelling Hero: Speaking for Powerful Communication" eBook more Give your work email at the landing page in order to get this eBook for free. It's $11 off list and the best price we could find by $11. Shop Now at TradePub by Stewart Bewley 174 pages
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I'm excited to share that I'll be at Technology for Marketing on 27-28 September 2023 at ExCel London, the UK's leading MarTech event, and I want you to be there too! 🚀 SECURE YOUR FREE TICKET NOW! https://t.co/vAo0MAuSg5 #tfm2023 #technologyformarketing2023 #marketing
I designed our 'Marketing Wheel' as a sense check of whether your business is using the best mix of #martech to support your #digitalmarketingstrategy and #digitalmarketingoptimization . We have updated it regularly since we created and will be refreshing it in 2022
In case you missed it... Looking for marketing tools to boost your reach? Check out our Dr. Dave Chaffey's recommended free marketing tools that every hands-on marketer should use -> https://t.co/C6x0Ew59Bc #DigitalMarketing #MarketingTools #MarketingStrategy https://t.co/XrMWRLaI3n
And I thought SaaS was competitive already
So many good things in this article. But one stat worth highlighting: 10,000 SaaS companies in 2010 185,000 SaaS companies in 2021 1,000,000 SaaS companies projected in 2030 Ecosystems and integrations are the software industry.
