Dave Chaffey

1 month ago | smartinsights.com | Dave Chaffey

How the RACE framework can help you improve your digital marketingMarketing frameworks are really useful tools to help us plan, manage and optimize marketing. They’re particularly useful for digital marketing, since it’s so complex today, because of all the digital channels available. This is shown by our customer lifecycle visual which shows the different touchpoints that are potential communications may have with their audiences.

2 months ago | smartinsights.com | Dave Chaffey

Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gapsMaking better use of organic search is a cost-effective technique for generating leads and sales that is especially desirable for businesses where there is pressure on media budgets. Gap analysis for SEO is a technique I developed many years ago when Google Search Console data showing the keywords driving visits to your site first became available.

Feb 18, 2025 | smartinsights.com | Dave Chaffey

Using GenAI RAG techniques to support marketing strategy developmentSince I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s essential since digital marketing is complex, and it’s vital that it’s aligned with marketing strategy and not just treated as tactical, as it often is.

Jan 15, 2025 | smartinsights.com | Dave Chaffey

6 Trends and the latest practical innovations which will change marketing in the year(s) aheadWe all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow dramatically more in the future since, as we will see, many businesses have been surprisingly slow in adapting and adopting it.

Sep 2, 2024 | smartinsights.com | Dave Chaffey |Gabrielle Wright |Amelia Cooper

Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem to be helpful based on the comments on LinkedIn and when I present them. I hope that's because I try to keep them practical. They’re also a way to keep readers of my books in the loop during the gap between new editions.