Amelia Cooper

Sep 2, 2024 | smartinsights.com | Dave Chaffey |Gabrielle Wright |Amelia Cooper

Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem to be helpful based on the comments on LinkedIn and when I present them. I hope that's because I try to keep them practical. They’re also a way to keep readers of my books in the loop during the gap between new editions.

Jul 2, 2024 | smartinsights.com | Amelia Cooper |Gabrielle Wright |Dave Chaffey

Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROIIn today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. As consumers have more options than ever on where, when, and how to interact with brands, ensuring a consistent and positive digital experience can significantly impact your business's growth and competitiveness.

Jun 28, 2024 | smartinsights.com | Gabrielle Wright |Dave Chaffey |Amelia Cooper

If you're using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing outAt Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act, Convert, and Engage. But of course it's not the only framework that modern marketers are using.

Jun 14, 2024 | smartinsights.com | Dave Chaffey |Gabrielle Wright |Amelia Cooper

An example of how to structure a digital marketing strategy plus examples from other sectorsWe launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to start when creating a digital marketing strategy. The most popular downloads were templates for structuring a digital marketing strategy.

Jun 13, 2024 | smartinsights.com | Gabrielle Wright |Amelia Cooper |Dave Chaffey

Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metricsWe all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're clear on the objectives, but you're you can't align them with any new creative ideas. It's in these moments where the best marketers can stand out by choosing to adapt and improve.