David Kaplan
Writer at Freelance
Editorial Consultant; formerly of Adweek, GeoMarketing, Adexchanger, paidContent, MediaPost, Kambr Media
Articles
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Jun 10, 2024 |
geomarketers.com | David Kaplan
Analysis Can Uber Make Burger-Delivery-By-Drone A Real Thing? If it sounds too 'sci-fi,' consider Delivery Econ 101: 'As off-premise dining grows across the country, it becomes less economical for a delivery driver to spend 20+ minutes making a delivery for a $10 burger and fries," says Yext's Lee Zucker.
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Jun 10, 2024 |
geomarketers.com | Lauryn Chamberlain |David Kaplan |Brendan O’Brien
Analysis For Shell Gas Stations, GM Connected Car Partnership Also Connects Loyalty And Convenience We're constantly striving to simplify the customer experience as consumers interact with the Shell brand," says Shell Retail's Albert Rivas. "The GM partnership was a way to bring that to life.
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Jun 10, 2024 |
geomarketers.com | Greg Sterling |David Kaplan |Lauryn Chamberlain
Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling.
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Jun 8, 2024 |
geomarketers.com | David Kaplan
Get the latest news in location and mobile marketing!
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Jun 7, 2024 |
geomarketers.com | David Kaplan
The Coupons App Analysis How Foursquare Helped Digital Jukebox TouchTunes Lift Bar Visits Next on TouchTunes’ list: expanding its bartender loyalty program called Bar Rewards to over 60,000 members in 2017, says CEO Ross Honey.
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"Instead of relying on generic 'value meal' promotions, #AI can engage customers in the moment, delivering tailored experiences that truly redefine how 'value' is perceived and accepted," @greghkahn says. (Thanks again, for the insights, Greg!)
A nice surprise to wake up this weekend and see this article posted Thank you @davidaKaplan & @ANAmarketers for sharing my perspective https://t.co/R7ss405MtC https://t.co/9nKoCuC2tz
RT @greghkahn: Here’s my annual pitch - move the TV upfronts, newfronts, playfronts to the Cannes Lions Bring talent to France and create…
RT @greghkahn: The line-up for the AI Trailblazers summit keeps getting better and better. Can’t wait until next Thursday, June 6th. https…