Lauryn Chamberlain

Toronto

Author of WHO WE ARE NOW (https://t.co/FWNrEEu5wg) + more, @MedillSchool alum. Mostly bad Celtics takes and book retweets. Rep’d by @AllisonSHunter

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Articles

Burger Targets Fans’ Emotions - With Emojis

Jun 18, 2024 | geomarketers.com | Lauryn Chamberlain

Clear fields Street (Billboard, Phone Booth, etc.) About Us GeoMarketing is an independent daily news site focused on the artistic and analytical elements that go into location-specific, cross-platform advertising campaigns, along with the brands, professionals, and trends behind them. Please direct inquiries/news tips to [email protected].
Connected car Archives -

Jun 10, 2024 | geomarketers.com | Lauryn Chamberlain |David Kaplan |Brendan O’Brien

Analysis For Shell Gas Stations, GM Connected Car Partnership Also Connects Loyalty And Convenience We're constantly striving to simplify the customer experience as consumers interact with the Shell brand," says Shell Retail's Albert Rivas. "The GM partnership was a way to bring that to life.
Local Search Association Archives -

Jun 10, 2024 | geomarketers.com | Greg Sterling |David Kaplan |Lauryn Chamberlain

Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling.
American Express OPEN

May 25, 2024 | geomarketers.com | Lauryn Chamberlain

Gearing Up For Holidays, SMBs Up Focus On Social Media, Email MarketingBut they should look to targeted mobile advertising to boost sales further, says a rep from American Express OPEN.
Macy’s Mobile Fun

May 24, 2024 | geomarketers.com | Lauryn Chamberlain

Clear fields Street (Billboard, Phone Booth, etc.) About Us GeoMarketing is an independent daily news site focused on the artistic and analytical elements that go into location-specific, cross-platform advertising campaigns, along with the brands, professionals, and trends behind them. Please direct inquiries/news tips to [email protected].
Areas of Interest Archives |

May 24, 2024 | geomarketers.com | Lauryn Chamberlain

Areas of Interest Google Why Google Maps ‘Areas Of Interest’ Are So Important For Marketers Here’s what Google's summer update means for the local landscape. Thank You! Something went wrong!
Opt-Intelligence Gives A Sonoma Market New Email Subscribers With Geo-Targeted Ads

May 23, 2024 | geomarketers.com | Lauryn Chamberlain

Year-Round Customers Artisanal foods purveyor Big Bottom Market has the advantage of being based in the popular wine tasting destination of Sonoma County. But its owners knew that many of its visitors would disappear in the off-season. To draw in local residents and boost revenue, the spot turned to Opt-Intelligence to help grow its email listserv and then turn subscribers into repeat customers.
Kristien Turner Archives |

May 21, 2024 | geomarketers.com | Lauryn Chamberlain

Kristien Turner Analysis HSBC’s Kristien Turner: 2017 Is The Year Of ‘Story Doing’ — Not Storytelling At CES, Turner stressed the importance of getting clients involved in representing their own stories — and breaking down silos that surround online and offline communication.
Retail Loco Archives |

May 20, 2024 | geomarketers.com | David Kaplan |Lauryn Chamberlain

Retail Loco Analysis General Motors Expands On-Demand Marketplace Into The Dashboard “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers," says Santiago Chamorro, General Motors' VP, Global Connected Customer Experience.
Snap ads Archives |

May 20, 2024 | geomarketers.com | David Kaplan |Lauryn Chamberlain

Snap ads News Snap Adds GroundTruth As Latest Location Ad Partner For Geofilters, Snapchat Ads Are there any location platforms Snap isn't working with? News Brands Can Now See When Snap Ads Drive Consumers To Store Locations With 'Snap to Store,' the company takes aim at proving online-to-offline conversions.