Deborah Mersino

Mar 13, 2024 | cuinsight.com | Sean Galli |Carl Clark |Greg Neumann |Deborah Mersino

There are plenty of community bank and credit union consumer experience training options out there nowadays. But not all of them provide the same value. Many are off-the-shelf, cookie cutter options that don’t cater to your institution’s unique brand fingerprint. Others offer a bit more customization, but they don’t stick around for the long haul. On The Mark Strategies’ consumer experience training is different than both these camps.

Mar 13, 2024 | cuinsight.com | Justin Estes |Carl Clark |Greg Neumann |Deborah Mersino

As banks and credit unions grapple with intense competition for deposits in a rising rate environment, many are finding that chasing high-cost CDs leads to unsustainable “phantom growth.” Institutions need a fresh approach to build low-cost, loyal core deposits.

Mar 13, 2024 | cuinsight.com | Carl Clark |Deborah Mersino |Rich Jones |Greg Neumann

Marketing is not just an expense line; it is a strategic partner as credit unions face challenges adapting to rapidly evolving consumer preferences and technological advancements. By reimagining marketing’s place and purpose, credit unions can attract new members and reshape perceptions among their executives. First, let’s identify what marketing can and cannot control.

Mar 13, 2024 | cuinsight.com | David Baumann |Carl Clark |Greg Neumann |Deborah Mersino

The number of federally insured credit unions declined to 4,604 institutions in the fourth quarter of 2023, a drop of 156 financial institutions from a year ago, the National Credit Union Administration said Tuesday. Of the total, there were 2,880 federal credit unions and 1,724 federally insured, state-chartered institutions. The number of credit unions with a low-income designation also decreased to 2,483, a drop of 129 institutions from a year ago.

Dec 21, 2023 | cuinsight.com | Anthony Hernandez |Hayley Harrison |Deborah Mersino

NAFCU and CUNA, along with several financial trade associations, wrote to Federal Housing Finance Agency (FHFA) Director Sandra Thompson to request that the agency be transparent with its data and analyses regarding credit scoring models and the shift to bi-merge reporting. “As a critical first step of the implementation process, we ask that FHFA provide its analysis as well as the data and findings from the Enterprises’ comprehensive testing and assessment,” wrote the organizations.