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Dec 10, 2024 | 
customerthink.com | Denyse Drummond-Dunn
All CEOs face many challenges, perhaps those of small and mid-sized companies more so than others. However, the current data-rich environment offers an enormous untapped potential for SMEs. Let me explain. Today’s technically advanced and data-rich environment makes the strategic use of data a crucial element for success.
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Nov 27, 2024 | 
jewellermagazine.com | Denyse Drummond-Dunn |Rich Kizer |Georganne Bender |Michael Hinshaw
In the September issue of Jeweller, I covered the importance of word-of-mouth marketing for jewellery retailers and detailed the value of building trust with customers. In part two, our attention turns to the importance of distinctive products in a competitive environment, such as the jewellery industry. When it comes to distinctive products, for many, one brand immediately comes to mind: Apple. Steve Jobs succeeded in building a strong brand that people associated with innovative products.
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Nov 21, 2024 | 
customerthink.com | Denyse Drummond-Dunn
Do you want to THRIVE in 25? Silly question, of course you do; we all do!As we approach year-end, the ever-evolving landscape of customer experience (CX) is making business success even more challenging than usual. Are you finding this too? If so, then I have some ideas to help you THRIVE in 25. We already know that businesses that embrace a customer-first strategy successfully lead their markets by driving growth from increased loyalty.
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Oct 31, 2024 | 
customerthink.com | Denyse Drummond-Dunn
Insight development is based on gathering information, then data integration and analysis. However, organisations often find this challenging due to multiple sources, formats and time scales. Do you? Many companies struggle to benefit from all their data and information because they don’t know how to turn it into insight, or their insights remain interesting but not actionable. There are many reasons for this.
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Sep 4, 2024 | 
customerthink.com | Denyse Drummond-Dunn
A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It provides a clear direction and purpose, uniting the company towards shared objectives and fostering a sense of belonging. By guiding decision-making processes, it ensures that all actions align with the organization’s dedication to customer satisfaction, thereby setting expectations for employees and customers.
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Aug 8, 2024 | 
customerthink.com | Denyse Drummond-Dunn
As a business owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence. In this article, we’ll explore ten common frustrations of brand building and provide solutions to overcoming them, as well as some inspiring real-world examples. Consistency is key to building a strong brand for every company, but achieving it can be a significant hurdle.
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Jul 19, 2024 | 
customerthink.com | Denyse Drummond-Dunn
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal? With fewer and fewer differences between the products and services offered, many companies have realised that they can – and should – differentiate by improving their customer experience. Here are twenty ways to get started, together with best-in-class examples.
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Jul 5, 2024 | 
customerthink.com | Denyse Drummond-Dunn
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts!Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives.
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Jun 9, 2024 | 
customerthink.com | Denyse Drummond-Dunn
As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). However, as companies continue to evolve in an increasingly digital landscape, these disparities, while significant, share the underlying goal of establishing meaningful connections with the people who buy their products and services.
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May 21, 2024 | 
customerthink.com | Denyse Drummond-Dunn
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to precisely prove. They therefore make the perfect target for sweeping reductions. What they need is a strategic growth blueprint. A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt.
