-
Nov 27, 2024 | 
jewellermagazine.com | Denyse Drummond-Dunn |Rich Kizer |Georganne Bender |Michael Hinshaw
In the September issue of Jeweller, I covered the importance of word-of-mouth marketing for jewellery retailers and detailed the value of building trust with customers. In part two, our attention turns to the importance of distinctive products in a competitive environment, such as the jewellery industry. When it comes to distinctive products, for many, one brand immediately comes to mind: Apple. Steve Jobs succeeded in building a strong brand that people associated with innovative products.
-
Sep 11, 2024 | 
jewellermagazine.com | Jeannie Walters |Rich Kizer |Georganne Bender |David Brown
In the second part of this series on Artificial Intelligence (AI) and its impact on retail, we begin by emphasising the importance of understanding the ways in which these programs can shape the customer journey. Generative AI is already reshaping how customers and businesses interact, learn from and about one another, and plan the next steps. Today, you probably have some experience interacting with AI as a customer. I bet you can relate to the following points.
-
Sep 11, 2024 | 
jewellermagazine.com | David Brown |Jeannie Walters |Rich Kizer |Georganne Bender
As a seasoned retailer, you’ll be more than aware that the Christmas season isn't just a busy time. It's a crucial opportunity to shine and exceed expectations. It can transform your year from ordinary to extraordinary. Likewise, it can quickly turn a promising start into a disappointing finish. A significant percentage of your annual sales, sometimes as much as 25 per cent, can be attributed to this time of year.
-
Jul 8, 2024 | 
jewellermagazine.com | Shep Hyken |David Brown |Alex Fetanat |Rich Kizer
Earlier this year, I wrote an article about the hard work required to make something look effortless. I quoted several people from sports, entertainment, and business. The gist of the article was that we work hard to make doing business with us easy. Consider the quote I used from Steve Jobs of Apple, who said, “It takes a lot of hard work to make something look simple.”Notice that Jobs’ quote uses the word simple.
-
Jul 8, 2024 | 
jewellermagazine.com | Alex Fetanat |David Brown |Shep Hyken |Rich Kizer
Email marketing is crucial in generating sales for your jewellery store. It allows you to reach out directly to your target audience and engage with them personally. By sending well-crafted emails, you can capture the attention of potential customers and entice them to make a purchase, visit your store, or schedule an appointment. With the rise of social media and other digital marketing channels, some may argue that email marketing is no longer effective.
-
May 7, 2024 | 
jewellermagazine.com | David Brown |Graham Jones |Rich Kizer |Georganne Bender
I’ve long been a fan of the work of Tony Robbins and the impact psychology can have on success in all aspects of life. As a business leader, comprehending the six basic human needs that Robbins identifies can profoundly impact your dealings with customers and staff. When you begin to understand these needs, you start to discover what people require to be satisfied, and you can tap into these factors to help you and them achieve the required outcomes.
-
May 7, 2024 | 
jewellermagazine.com | Graham Jones |Rich Kizer |Georganne Bender |David Brown
Millions of people did not wake up for work in early May because Apple failed to make the alarm on their iPhones work correctly. This is not good news for the company, which reported a record fall in sales this week for the past year. I am fond of telling people that, one day, Apple will cease to exist. Nothing lasts forever. Eventually, this company will be consigned to history. It is inevitable. I am also delighted to tell all those iPhone fanatics that this day may come sooner than they think.
-
May 7, 2024 | jewellermagazine.com | Graham Jones |Rich Kizer |Georganne Bender |David Brown
Millions of people did not wake up for work in early May because Apple failed to make the alarm on their iPhones work correctly. This is not good news for the company, which reported a record fall in sales this week for the past year. I am fond of telling people that, one day, Apple will cease to exist. Nothing lasts forever. Eventually, this company will be consigned to history. It is inevitable. I am also delighted to tell all those iPhone fanatics that this day may come sooner than they think.
-
May 7, 2024 | 
jewellermagazine.com | Dale Furtwengler |Graham Jones |Rich Kizer |Georganne Bender
When it comes to communication, our language sends messages beyond the words themselves. This begs the question: What are we communicating? This is an important concept to understand in business, particularly when it comes to sales. Recently, a dear friend asked me an important question: In conversations with others, can communication– either good or bad - impact a person’s confidence? The short answer is yes.
-
May 7, 2024 | jewellermagazine.com | David Brown |Graham Jones |Rich Kizer |Georganne Bender
I’ve long been a fan of the work of Tony Robbins and the impact psychology can have on success in all aspects of life. As a business leader, comprehending the six basic human needs that Robbins identifies can profoundly impact your dealings with customers and staff. When you begin to understand these needs, you start to discover what people require to be satisfied, and you can tap into these factors to help you and them achieve the required outcomes.
