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1 week ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Automotive manufacturer SAIC-GM has reaffirmed Publicis Media China, part of Publicis Groupe, as its media partner, following a highly competitive pitch. Publicis Media China won back SAIC-GM with a larger scope that includes media planning and buying for traditional and digital media, performance marketing, and content partnership for its full brand portfolio, notably Cadillac and Buick brands. The partnership, led by Spark Foundry China commenced on 1 April 2025.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Nearly 70% of APAC buyers use generative AI tools to research or compare vendors, signaling a growing preference for self-service discovery over direct vendor engagement, a Forrester survey finds.
The findings, published in The State Of Business Buying In Asia Pacific, 2024, draw from extensive survey data across the region. The report highlights how younger buyers reject traditional, seller-led tactics, placing greater emphasis on diversity, inclusion, and subject matter expertise.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Cathay and Feeding Hong Kong have celebrated over 10 years of working together to address environmental and social challenges through their surplus food rescue programme.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Lee Kum Kee’s global chief marketing officer Doreen Cheng (pictured) has returned to DFI Retail Group as its marketing director for health & beauty, North Asia, and H&B own brand power brand, effective from 10 March 2025. She succeeds Kayley Hui, who decided to leave the firm after one year.
Cheng will report directly to Alex Liu, managing director, health and beauty, Hong Kong, Macau and China, DFI Retail Group and will have a dotted line to Andrew Wong, CEO, health & beauty of the company.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
The HKTB and Affordable Art Fair Hong Kong have joined forces this year to offer an interactive art experience, bringing in local artist Angel Hui Hoi-kiu to curate an Auntie Angel Store.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno |Dhanya Vimalan
PepsiCo's 7UP has unveiled "Super duper refresher", a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP’s role in delivering the perfect thirst-quenching sip.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Just days after Thunderbolts hit cinemas, Marvel Studios pulled off a cinematic sleight of hand and rebranded the antihero flick as The New Avengers in a dramatic, mid-campaign reveal.
The twist — first teased by a mysterious asterisk in the film’s title — was confirmed a week after the movie's release when cast members Florence Pugh, David Harbour and Sebastian Stan unveiled a new poster at the Hollywood premiere.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Hong Kong-based apparel company Giordano is making waves in Hong Kong and Mainland China with its much-anticipated "Korea Collection". This exclusive capsule collection, which drops in May, is inspired by Hallyu, or the Korean Wave, and is a collaborative creation between Hong Kong creatives and Seoul-based designers, blending Giordano's signature quality with silhouettes and aesthetic codes popularised by Korean fashion trends.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Chinese streaming platform iQIYI's vice president of global markets, partnerships and investments Kelvin Yau (pictured) has left to join Hong Kong-based content distributor Medialink Group as chief strategy officer. In this newly created role, Yau reports into Lovinia Chiu, chairman, executive director and CEO, Medialink. He will be responsible for the overall commercial success and strategic growth of Medialink.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Lightning International has partnered with myTV SUPER for the launch of 14 new free ad-supported streaming TV (FAST) channels on the platform. Starting from 16 May 2025, the new channels, spanning movies, music, sports, documentaries, pets, travel, and news, mark myTV SUPER’s first-ever FAST channel partnership, with additional technical support from Amagi Media Labs.
