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1 day ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Bank of China (Hong Kong) (BOCHK) has appointed IPG Mediabrands Hong Kong as its media agency of record, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands. The appointment will last for three years. As part of the partnership, IPG Mediabrands will look after the brand’s media buying and planning business for Hong Kong. It is understood that the incumbent agency Zenith and Mindshare took part in the pitch.
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2 days ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Lanson Place Causeway Bay, Hong Kong is partnering with Hong Kong Tramways to launch the Ding Ding qipao tour on weekends, commencing on 17 May 2025. Travelling from Sheung Wan to Causeway Bay, the tour invites participants to step back in time to experience the vibrant heritage of Hong Kong.
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2 days ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
In celebration of Earth Day this April, Watsons, the flagship health and beauty brand of AS Watson, has expanded its partnership with ClimatePartner to enhance its carbon compensation initiative. For every purchase of selected Watsons Sustainable Choice products, the brand aims to offset over 4,000 tons of carbon dioxide emissions.
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2 days ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
7-Eleven's in-house brand 7CAFÉ has tapped Hong Kong singer-songwriter Tyson Yoshi to challenge the HK$17 coffee stereotype after receiving official "Specialty Grade" certification by international standards for its exclusive blended coffee beans, validating the premium quality of its affordably-priced offering.
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2 days ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Citybus and the West Kowloon Cultural District Authority (WKCDA) have inked deal to help boost Hong Kong's cultural tourism and enhance the city's reputation as a world-class cultural destination.
This collaboration, the first of its kind between WKCDA and a public transportation organisation, leverages Citybus’ comprehensive network and focuses on promotional efforts and joint initiatives that aim to support the sustained growth of cultural tourism.
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3 days ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Keeta, the international subsidiary of Meituan, and LUBUDS Group, the homegrown culinary group, have partnered up to elevate premium food delivery service for exquisite meals, aiming to replicate the quality of restaurant dining for discerning consumers. This partnership will focus on three key areas including leveraging big data for consumer trend analysis, advancing food delivery packaging, and elevating the delivery experience.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Hong Kong’s digital policy body has urged the government to ban generative artificial intelligence (AI) systems that could endanger human safety, along with strict oversight for their use in critical infrastructure, as part of the newly released guidelines.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Thai jewelry brand RAVIPA has unveiled its second store in Hong Kong at Harbour City. This expansion marks a pivotal moment in RAVIPA’s regional growth, bringing its signature blend of elegance, symbolism, and spiritual harmony to one of Hong Kong’s most iconic shopping destinations.
This comes following the successful debut of its first store in December 2024.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
The China Citic Bank International (CNCBI)’s latest inMotion campaign has highlighted the power of music in driving emotional connection and amplifying brand message.
By tapping into the popular band pop rock genre, the campaign resonates with young, dynamic audiences while leveraging the star power of local singer Gin Lee and rising band Daze in White to create a fresh crossover sound. This collaboration ensured broad appeal and relevance.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno |Dhanya Vimalan
Cathay has doubled down on its digital efforts by launching Cathay Technologies, a new subsidiary created with the goal of bringing Cathay’s innovative digital solutions to the wider aviation industry. With its nearly 80 years of history, Cathay leverages its deep aviation industry expertise to develop innovative in-house digital solutions that enhance user and customer experience, safety and operational excellence, and sustainability.
