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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Nearly 80% of marketers believe they are good at writing briefs, while only 6% of creative agencies agree, reflecting a lack of trust between creative agencies and their clients, according to the latest BetterBriefs report.
The 2025 release of BetterIdeas Project gathered responses from 1,034 marketers, agency staff, and in-house teams across 54 countries, spanning both B2C and B2B sectors.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Global omnichannel media agency Assembly has appointed Aaron Kleiman (pictured) as general manager and client VP of its Japan operations. This strategic hire marks a significant move in Assembly's North Asia expansion, deepening its presence to meet growing client demand and dynamic market shifts. In his dual role, Kleiman will lead all aspects of the agency’s Japan operations, overseeing strategy, performance, and cross-functional team integration.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Upon the launch of its new Tokyo office, independent creative agency UltraSuperNew has unveiled a new evolution for 2025: from a Harajuku-born studio to an international Shibuya-based network focused on nationwide and APAC campaigns for global brands.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Hong Kong's digital life insurer Blue has unveiled its latest brand campaign, continuing the tagline "Choose Blue, insurance is that simple". The campaign highlights Blue's simple and flexible protection plans, empowering customers to self-serve with ease - truly making life simpler with Blue. The campaign kicks off with a video advertisement that humorously illustrates how Blue’s online insurance solutions simplify complexity, making it easy for customers to get insured.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
IPG Mediabrands, the media holding company within Interpublic Group has promoted its managing director of IPG Mediabrands Taiwan/MBCS Hong Kong Penny Chow (pictured left) to chief operating officer, IPG Mediabrands Greater China.
In her expanded role as chief operating officer of IPG Mediabrands Greater China, Chow will oversee the business operations in Hong Kong including both MBCS and the media team, while maintaining her role as head of the Taiwan office.
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4 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Maxim’s Group and The Hongkong Electric Company have partnered to launch the “All you can cook!” x “Happy green campaign” culinary competition, championing food conservation and inspiring innovative eco-friendly culinary trends. This initiative encourages Hongkongers to unlock their culinary creativity by fully utilising food ingredients and thoughtfully turning pre-consumer surplus food into ingenious and delicious dishes.
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1 month ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Automotive manufacturer SAIC-GM has reaffirmed Publicis Media China, part of Publicis Groupe, as its media partner, following a highly competitive pitch. Publicis Media China won back SAIC-GM with a larger scope that includes media planning and buying for traditional and digital media, performance marketing, and content partnership for its full brand portfolio, notably Cadillac and Buick brands. The partnership, led by Spark Foundry China commenced on 1 April 2025.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Nearly 70% of APAC buyers use generative AI tools to research or compare vendors, signaling a growing preference for self-service discovery over direct vendor engagement, a Forrester survey finds.
The findings, published in The State Of Business Buying In Asia Pacific, 2024, draw from extensive survey data across the region. The report highlights how younger buyers reject traditional, seller-led tactics, placing greater emphasis on diversity, inclusion, and subject matter expertise.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Cathay and Feeding Hong Kong have celebrated over 10 years of working together to address environmental and social challenges through their surplus food rescue programme.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Lee Kum Kee’s global chief marketing officer Doreen Cheng (pictured) has returned to DFI Retail Group as its marketing director for health & beauty, North Asia, and H&B own brand power brand, effective from 10 March 2025. She succeeds Kayley Hui, who decided to leave the firm after one year.
Cheng will report directly to Alex Liu, managing director, health and beauty, Hong Kong, Macau and China, DFI Retail Group and will have a dotted line to Andrew Wong, CEO, health & beauty of the company.
