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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Nearly 80% of marketers believe they are good at writing briefs, while only 6% of creative agencies agree, reflecting a lack of trust between creative agencies and their clients, according to the latest BetterBriefs report.
The 2025 release of BetterIdeas Project gathered responses from 1,034 marketers, agency staff, and in-house teams across 54 countries, spanning both B2C and B2B sectors.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Global omnichannel media agency Assembly has appointed Aaron Kleiman (pictured) as general manager and client VP of its Japan operations. This strategic hire marks a significant move in Assembly's North Asia expansion, deepening its presence to meet growing client demand and dynamic market shifts. In his dual role, Kleiman will lead all aspects of the agency’s Japan operations, overseeing strategy, performance, and cross-functional team integration.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Upon the launch of its new Tokyo office, independent creative agency UltraSuperNew has unveiled a new evolution for 2025: from a Harajuku-born studio to an international Shibuya-based network focused on nationwide and APAC campaigns for global brands.
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3 weeks ago | 
marketing-interactive.com | Karen Wong
Chinese social media platform Xiaohongshu, also known as Rednote, is emerging as a transformative force in social commerce. Blending the emotional power of music with the immediacy of messaging and the influence of social networks, the platform is not just enhancing how people express themselves—it's revolutionising how they shop, share, and connect online. According to the 2024 Xiaohongshu Business News, the platform boasts an impressive 300 million monthly active users.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Hongkongers' usage of Meta's social platform Threads has tripled to 34% since its launch in 2023, with around 40% of users having engaged with videos on the platform, according to an OMG survey.
Conducted by Omnicom Media Group (OMG), the latest “Hong Kong video content viewing landscape 2025 Q1” study is based on a self-complete online survey among 800 Hong Kong residents aged between 18 and 59.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Nearly 80% of Hong Kong businesses agree with AI agents' impact on consumers’ purchasing decisions, with 88% of business respondents planning to automate more customer interactions, according to a SleekFlow survey.
SleekFlow’s latest whitepaper, titled Navigating AI-Driven Marketplace: Aligning Consumer Expectations with Business Strategy, surveyed 100 consumers and 100 business leaders in Hong Kong, highlighting how AI is transforming both consumer experiences and business operations.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Rezwana Manjur
As Coca-Cola is gradually relaunching the iconic “Share a Coke” campaign globally, it has landed in Hong Kong with authentic digital experiences that appeal to Gen Z audience. Originally initiated in 2011, Share a Coke made an impact on a global scale by turning Coca‑Cola bottles and cans into personalised keepsakes by swapping out the logo with popular first names – that encouraged fans to connect and make memories with friends and loved ones.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Standard Chartered Hong Kong has unveiled a new campaign themed around Toy Story 30th anniversary, driving awareness and conversions to its Marathon savings account.
Running until 31 July 2025, the three-month campaign redefines savings as a rewarding and joyful experience with StanChart’s Marathon savings account, said a spokesperson from Standard Chartered in a conversation with MARKETING-INTERACTIVE.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Local sauce manufacturer Amoy has unveiled its latest brand campaign “Exquisite taste, made in Hong Kong” (講究態度，香港製造), marking its 117 years of dedication to soy sauce excellence. The campaign features local actress Natalie Tong. Known for her popularity and culinary passion, Tong embodies the precision and high standards that resonate with Amoy’s brand values.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Under Armour has appointed OMD, an agency under Omnicom Media Group (OMG) as media agency of record for APAC, following a six-month pitch process that included agencies from multiple holding companies. Under the partnership, OMD will be responsible for brand and performance media planning and buying across China, Korea, and South APAC, which comprises Australia, Singapore, Malaysia, Thailand, and Hong Kong.
