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1 week ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Automotive manufacturer SAIC-GM has reaffirmed Publicis Media China, part of Publicis Groupe, as its media partner, following a highly competitive pitch. Publicis Media China won back SAIC-GM with a larger scope that includes media planning and buying for traditional and digital media, performance marketing, and content partnership for its full brand portfolio, notably Cadillac and Buick brands. The partnership, led by Spark Foundry China commenced on 1 April 2025.
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1 week ago | 
marketing-interactive.com | Karen Wong
Design Bridge & Partners has appointed Alexandra Cerruti (pictured right) as its executive vice president of APAC, and named Benedict Gordon (pictured left) as APAC chief growth officer. Based in the agency's Singapore Studio, Cerruti oversees all markets in Asia Pacific, excluding Greater China which is led by her counterpart Nikki Lin. This includes a primary focus on Southeast Asian countries, India, Australia and New Zealand.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Nearly 70% of APAC buyers use generative AI tools to research or compare vendors, signaling a growing preference for self-service discovery over direct vendor engagement, a Forrester survey finds.
The findings, published in The State Of Business Buying In Asia Pacific, 2024, draw from extensive survey data across the region. The report highlights how younger buyers reject traditional, seller-led tactics, placing greater emphasis on diversity, inclusion, and subject matter expertise.
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1 week ago | 
marketing-interactive.com | Karen Wong
Publicis Media China has redefining performance marketing with two key executive appointments and a comprehensive upgrading of its omni performance strategy.
Junjie Shi (pictured left) has been named managing director and head of Publicis Omni Performance China. Shi brings to the role more than 13 years of experience in digital marketing and eCommere, having worked at companies including Xiaoxiandun, Shanghai Jahwa, ByteDance, and GroupM China.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Cathay and Feeding Hong Kong have celebrated over 10 years of working together to address environmental and social challenges through their surplus food rescue programme.
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1 week ago | 
marketing-interactive.com | Karen Wong
Grey and AKQA China's CEO Sharlene Wu (pictured) has stepped down from her role to relocate to the US with her family to embrace a new chapter personally and professionally.
"As I close this remarkable chapter, my final day with Grey and AKQA will be at the end of May. But this is only the beginning. I’m energised to dive into the US market, to learn, collaborate, and continue creating work that moves people and moves the world forward," she said in her LinkedIn post.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Lee Kum Kee’s global chief marketing officer Doreen Cheng (pictured) has returned to DFI Retail Group as its marketing director for health & beauty, North Asia, and H&B own brand power brand, effective from 10 March 2025. She succeeds Kayley Hui, who decided to leave the firm after one year.
Cheng will report directly to Alex Liu, managing director, health and beauty, Hong Kong, Macau and China, DFI Retail Group and will have a dotted line to Andrew Wong, CEO, health & beauty of the company.
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1 week ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan
The HKTB and Affordable Art Fair Hong Kong have joined forces this year to offer an interactive art experience, bringing in local artist Angel Hui Hoi-kiu to curate an Auntie Angel Store.
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1 week ago | 
marketing-interactive.com | Karen Wong
McCann Worldgroup has appointed Arthur Tsang (pictured) as chief creative officer, Greater China. Based in Shanghai, Tsang will report directly to Carter Chow, CEO of McCann Worldgroup Greater China.
This newly created role marks the latest milestone in McCann Worldgroup’s ongoing strategy to build a stronger, future-facing leadership team in China, following a series of senior hires since last year.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno
Circus show Cirque du Soleil Kooza presented by UBS has officially opened its doors at the Central Harbourfront Event Space, expecting to generate HK$120 million in socio-economic value for Hong Kong.
The value encompasses direct operational expenditures, such as equipment rental, lodging, catering, site construction, local transportation, marketing, taxes, and permits, as well as indirect impacts through local supplier partnerships and job creation.
