Karen Wong

Assistant Deputy Editor at Marketing Interactive

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Articles

Wellcome revives hand-drawn style posters to reconnect with HK community

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Wellcome is reconnecting with its heritage by reviving the distinctive hand-drawn style once used across its price posters, as part of its 80th anniversary celebrations. In collaboration with local illustrator No Paper Studio, the brand has recreated nostalgic supermarket scenes and city landmarks with intricate stroke, bringing back also the legendary “low low price” (平通街) campaign that defined value for a generation.
Redress promotes secondhand fashion with annual campaign

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Redress, the Asia-focused environmental NGO, has unveiled its eighth annual ‘Get Redressed Month’ campaign, taking place this May. The campaign invites Hongkongers to take a closer look at how their wardrobes impact the environment and explore fun, creative and easy ways to make fashion more sustainable. This comes as Asia is experiencing significant climate change impacts, with warming trends intensifying rapidly in recent years, according to the World Meteorological Organization.
Golden Resources engages younger audience with 'beautiful rice lab'

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Hong Kong-based rice supplier Golden Resources has unveiled the “Beautiful rice lab” campaign as an extension of its latest branding initiative. Aiming to promote premium rice culture, this campaign creatively taps into Hong Kong’s unique cultural reference where the slang term “Leng Jai” (靚仔) meaning “handsome boys”, is used to describe something outstanding — in this case, high-quality white rice.
lululemon concludes media pitch for branding and digital remit for HK, Macau and SEA

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Lululemon has appointed GroupM to handle the media buying and planning for the brand's digital and brand remit, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands. The appointment will last for two years and adds Hong Kong, Macau, and Southeast Asia to the existing scope of work in Japan. It also extends GroupM's regional strategy mandate that was in place since last year. It is understood that GroupM was chosen as it has good grasp of local market nuances.
Dior apologises over unauthorised China data leak

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Luxury fashion house Dior has apologised after an unauthorised external party had accessed some of the Chinese customer data it held. Meanwhile, it added that the affected database did not contain any financial details. This came after the brand sent an internal memo to its consumers on Monday, confirming there was a data breach involving the Chinese consumer database.
Hunan cuisine restaurant brand LAOMAQUE lands in HK

2 days ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Hunan cuisine restaurant brand LAOMAQUE (老麻雀) has officially opened its first restaurant outside the Mainland in Hong Kong, marking the brand's strategic expansion into the Greater Bay Area (GBA) market. LAOMAQUE specialises in seafood from Hunan cuisine, with its signature dishes including "boiled fish fillet with soybean milk" and "chop chili and steam fish head".
1880 celebrates expansion to HK with brand campaign and tram wrap

3 days ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Upon its expansion into Hong Kong, 1880, the Singapore-based social club, has launched a brand campaign featuring a tram wrap to generate awareness of the 1880 and 1880 SOCIAL brands. Launched in March, the campaign features a brand film produced by Project Brazen, featuring special moments and journeys 1880 had gone through with various individuals and business professionals in Singapore and how the brand strives to continue the momentum by launching in Hong Kong.
HKTB's GM of event and product development to depart after 12 years

3 days ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Hong Kong Tourism Board (HKTB)'s general manager of event and product development Raymond Chan (pictured) will step down from his role in two months. According to his social media platform, Chan said he will take a break after leaving the company and embark on a journey to explore his true self. Chan joined the HKTB in 2012, having held a number of key marketing and public affairs positions in Southeast Asian and other markets.
HK Resort Co concludes social media pitch for Discovery Bay

6 days ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Hong Kong Resort Company has appointed local agency Zlashy to handle its social media remit for Discovery Bay, following a competitive pitch in February. In a conversation with MARKETING-INTERACTIVE, Charlotte Ho, general manager, branding and marketing, Discovery Bay, Hong Kong Resort Company, said Zlashy was chosen as its pitch for social media management truly resonates with the essence of the Discovery Bay brand.
Lee Kum Kee serves up the 'real deal' with first instant noodle line

1 week ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Lee Kum Kee has partnered with Grey Hong Kong to serve up the “real deal” with the brand’s first-ever instant noodle line launch— a breakthrough into one of Hong Kong’s fastest-growing food categories. Known for iconic sauces and tradition-steeped flavour, Lee Kum Kee entering the noodle aisle is, frankly, a wow moment.