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1 week ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Automotive manufacturer SAIC-GM has reaffirmed Publicis Media China, part of Publicis Groupe, as its media partner, following a highly competitive pitch. Publicis Media China won back SAIC-GM with a larger scope that includes media planning and buying for traditional and digital media, performance marketing, and content partnership for its full brand portfolio, notably Cadillac and Buick brands. The partnership, led by Spark Foundry China commenced on 1 April 2025.
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2 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Stagwell has onboarded OMD China CEO Connie Chan (pictured) as its new chief growth officer for Asia Pacific, effective July 2025. Based in Singapore, Chan will be responsible for leading Stagwell’s growth strategy and operations across APAC markets including Australia, Hong Kong, China, Malaysia, Singapore, Indonesia and the Philippines, with a focus on accelerating transformation, scaling integrated capabilities, and deepening relationships in local markets.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Chinese lifestyle brand MINISO’s new Stitch-themed flagship store in Hong Kong saw over 150 Stitch fans gathering outside the shop for a chance to take home the limited-edition blind box collection. As one of Disney’s most beloved characters, Stitch is a globally popular IP – one of the many IPs to collaborate with MINISO as part of MINISO’s Super IP strategy.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Ahead of the highly anticipated concert of Cantopop singer Nicholas Tse, the singer has partnered with MTR to remind attendees which exit is the most convenient to reach Kai Tak stadium.
Tse's four-day “Evolution Nic Live” show will take place from 24 to 27 April at Kai Tak stadium, with ticket prices ranging from HK$680 to HK$1380. He will be the first Hong Kong artist to hold four solo concerts at the 50,000-seat Kai Tak Main Stadium.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Hong Kong’s consumer watchdog has garnered 17 complaints regarding obstructed views at Hong Kong pop star Nicholas Tse’s concerts, which debuted on Thursday night at Kai Tak Stadium, the first local artist to hold solo concerts in the new stadium.
As of 5pm on Thursday, the Consumer Council received 17 complaints regarding obstructed views at the four shows featuring Tse. It added that the maximum value involved in one case reached HK$6,000 (US$773).
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Lee Kum Kee has unveiled a new campaign introducing its supreme authentic first draw seafood soy sauce, reigniting home cooks' passion for seafood.
This comes as the brand realised seafood has always held a special place in Hong Kong’s culinary heritage. Whether it is steamed, stir-fried, or served chilled, freshness is of utmost importance, as is selecting the right seasoning to enhance its natural flavours.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
AIA has promoted its sponsorship of British rock band Coldplay’s concerts in Hong Kong with citywide activations, as part of its year-long campaign to inspire Hongkongers to live healthier, longer, better lives. This came as Coldplay debuted its four-day "Music of the spheres" world tour in Hong Kong on 8 April.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Manulife Hong Kong and JUST FEEL, a Hong Kong-based NGO dedicated to emotional education, have formed a multi-year strategic charity partnership to allow closer collaboration with partner schools to foster a "compassionate school culture" among students, teachers and parents.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
AS Watson's loyalty programme MoneyBack has revamped its app with five major enhancement to elevate the "find it, earn it" shopping experience, allowing members to enjoy rewards available across Hong Kong. The upgraded MoneyBack partners up with over 200 brands, continuously expanding its range of offers with cross-merchant discounts and points cashback, establishing itself as Hong Kong’s most extensive membership reward platform.
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1 month ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Bank of China (Hong Kong) (BOCHK) has appointed IPG Mediabrands Hong Kong as its media agency of record, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands. The appointment will last for three years. As part of the partnership, IPG Mediabrands will look after the brand’s media buying and planning business for Hong Kong. It is understood that the incumbent agency Zenith and Mindshare took part in the pitch.
