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2 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Chinese lifestyle brand MINISO’s new Stitch-themed flagship store in Hong Kong saw over 150 Stitch fans gathering outside the shop for a chance to take home the limited-edition blind box collection. As one of Disney’s most beloved characters, Stitch is a globally popular IP – one of the many IPs to collaborate with MINISO as part of MINISO’s Super IP strategy.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Ahead of the highly anticipated concert of Cantopop singer Nicholas Tse, the singer has partnered with MTR to remind attendees which exit is the most convenient to reach Kai Tak stadium.
Tse's four-day “Evolution Nic Live” show will take place from 24 to 27 April at Kai Tak stadium, with ticket prices ranging from HK$680 to HK$1380. He will be the first Hong Kong artist to hold four solo concerts at the 50,000-seat Kai Tak Main Stadium.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Hong Kong’s consumer watchdog has garnered 17 complaints regarding obstructed views at Hong Kong pop star Nicholas Tse’s concerts, which debuted on Thursday night at Kai Tak Stadium, the first local artist to hold solo concerts in the new stadium.
As of 5pm on Thursday, the Consumer Council received 17 complaints regarding obstructed views at the four shows featuring Tse. It added that the maximum value involved in one case reached HK$6,000 (US$773).
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Lee Kum Kee has unveiled a new campaign introducing its supreme authentic first draw seafood soy sauce, reigniting home cooks' passion for seafood.
This comes as the brand realised seafood has always held a special place in Hong Kong’s culinary heritage. Whether it is steamed, stir-fried, or served chilled, freshness is of utmost importance, as is selecting the right seasoning to enhance its natural flavours.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
AIA has promoted its sponsorship of British rock band Coldplay’s concerts in Hong Kong with citywide activations, as part of its year-long campaign to inspire Hongkongers to live healthier, longer, better lives. This came as Coldplay debuted its four-day "Music of the spheres" world tour in Hong Kong on 8 April.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Manulife Hong Kong and JUST FEEL, a Hong Kong-based NGO dedicated to emotional education, have formed a multi-year strategic charity partnership to allow closer collaboration with partner schools to foster a "compassionate school culture" among students, teachers and parents.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
AS Watson's loyalty programme MoneyBack has revamped its app with five major enhancement to elevate the "find it, earn it" shopping experience, allowing members to enjoy rewards available across Hong Kong. The upgraded MoneyBack partners up with over 200 brands, continuously expanding its range of offers with cross-merchant discounts and points cashback, establishing itself as Hong Kong’s most extensive membership reward platform.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Bank of China (Hong Kong) (BOCHK) has appointed IPG Mediabrands Hong Kong as its media agency of record, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands. The appointment will last for three years. As part of the partnership, IPG Mediabrands will look after the brand’s media buying and planning business for Hong Kong. It is understood that the incumbent agency Zenith and Mindshare took part in the pitch.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Lanson Place Causeway Bay, Hong Kong is partnering with Hong Kong Tramways to launch the Ding Ding qipao tour on weekends, commencing on 17 May 2025. Travelling from Sheung Wan to Causeway Bay, the tour invites participants to step back in time to experience the vibrant heritage of Hong Kong.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
In celebration of Earth Day this April, Watsons, the flagship health and beauty brand of AS Watson, has expanded its partnership with ClimatePartner to enhance its carbon compensation initiative. For every purchase of selected Watsons Sustainable Choice products, the brand aims to offset over 4,000 tons of carbon dioxide emissions.
