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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Hongkongers' usage of Meta's social platform Threads has tripled to 34% since its launch in 2023, with around 40% of users having engaged with videos on the platform, according to an OMG survey.
Conducted by Omnicom Media Group (OMG), the latest “Hong Kong video content viewing landscape 2025 Q1” study is based on a self-complete online survey among 800 Hong Kong residents aged between 18 and 59.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Nearly 80% of Hong Kong businesses agree with AI agents' impact on consumers’ purchasing decisions, with 88% of business respondents planning to automate more customer interactions, according to a SleekFlow survey.
SleekFlow’s latest whitepaper, titled Navigating AI-Driven Marketplace: Aligning Consumer Expectations with Business Strategy, surveyed 100 consumers and 100 business leaders in Hong Kong, highlighting how AI is transforming both consumer experiences and business operations.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Standard Chartered Hong Kong has unveiled a new campaign themed around Toy Story 30th anniversary, driving awareness and conversions to its Marathon savings account.
Running until 31 July 2025, the three-month campaign redefines savings as a rewarding and joyful experience with StanChart’s Marathon savings account, said a spokesperson from Standard Chartered in a conversation with MARKETING-INTERACTIVE.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Local sauce manufacturer Amoy has unveiled its latest brand campaign “Exquisite taste, made in Hong Kong” (講究態度，香港製造), marking its 117 years of dedication to soy sauce excellence. The campaign features local actress Natalie Tong. Known for her popularity and culinary passion, Tong embodies the precision and high standards that resonate with Amoy’s brand values.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Under Armour has appointed OMD, an agency under Omnicom Media Group (OMG) as media agency of record for APAC, following a six-month pitch process that included agencies from multiple holding companies. Under the partnership, OMD will be responsible for brand and performance media planning and buying across China, Korea, and South APAC, which comprises Australia, Singapore, Malaysia, Thailand, and Hong Kong.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Sun Life Hong Kong has appointed Adley Low (pictured) as its new chief client and marketing officer, effective from May 2025.
Reporting to Clement Lam, CEO of Sun Life Hong Kong, Low is responsible for overseeing the overall marketing and branding strategy across the Hong Kong region for Sun Life.
Low brings over two decades of marketing experiences, with a demonstrated history of working in the retail, insurance, banking, start-up and telecom.
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3 weeks ago | 
marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton
Hong Kong's digital life insurer Blue has unveiled its latest brand campaign, continuing the tagline "Choose Blue, insurance is that simple". The campaign highlights Blue's simple and flexible protection plans, empowering customers to self-serve with ease - truly making life simpler with Blue. The campaign kicks off with a video advertisement that humorously illustrates how Blue’s online insurance solutions simplify complexity, making it easy for customers to get insured.
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4 weeks ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Maxim’s Group and The Hongkong Electric Company have partnered to launch the “All you can cook!” x “Happy green campaign” culinary competition, championing food conservation and inspiring innovative eco-friendly culinary trends. This initiative encourages Hongkongers to unlock their culinary creativity by fully utilising food ingredients and thoughtfully turning pre-consumer surplus food into ingenious and delicious dishes.
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1 month ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan
Automotive manufacturer SAIC-GM has reaffirmed Publicis Media China, part of Publicis Groupe, as its media partner, following a highly competitive pitch. Publicis Media China won back SAIC-GM with a larger scope that includes media planning and buying for traditional and digital media, performance marketing, and content partnership for its full brand portfolio, notably Cadillac and Buick brands. The partnership, led by Spark Foundry China commenced on 1 April 2025.
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1 month ago | 
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Stagwell has onboarded OMD China CEO Connie Chan (pictured) as its new chief growth officer for Asia Pacific, effective July 2025. Based in Singapore, Chan will be responsible for leading Stagwell’s growth strategy and operations across APAC markets including Australia, Hong Kong, China, Malaysia, Singapore, Indonesia and the Philippines, with a focus on accelerating transformation, scaling integrated capabilities, and deepening relationships in local markets.
