Drew Neisser
Columnist at Ad Age
CEO @ CMO Huddles | Podcast host for B2B CMOs | Leading CMO Coach | AdAge CMO columnist | author Renegade Marketing | Inspiring B2B greatness
Articles
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2 weeks ago |
adage.com | Drew Neisser
Most CMOs inherit marketing organizations with established ways of working. Marni Puente faced a different challenge when she joined SAIC as CMO in March 2024: the task of rebuilding the marketing function from the ground up at the $7.4 billion government services contractor.
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2 months ago |
renegademarketing.com | Drew Neisser
In the age of AI, distrust, and disappearing attention spans, B2B tech buying has gotten a whole lot weirder. Fortunately, TrustRadius dropped a data-rich report that offers clarity amid the chaos. Here are 10 things every B2B CMO needs to know right now—served cold, like a penguin’s martini. “In 2024, 68% of buyers said AI had no impact. In 2025, that’s dropped to 45%.”AI is finally doing what it promised: making the buying process smoother.
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2 months ago |
adage.com | Drew Neisser
When B2B CMOs are responsible for expansion and retention, it boosts pipeline quality, cross-functional trust and marketing ROI.
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Oct 8, 2024 |
socialmediaexplorer.com | Drew Neisser |Jason Falls |Brian L. Moran |Eric T. Tung
Why OVTLYR Stands Out as the Premier AI App for Stock Trading: Unmatched Features and InsightsIn the rapidly evolving landscape of financial technology, OVTLYR has emerged as a significant player, offering innovative solutions for stock traders and investors. What sets OVTLYR apart is its focus on accessibility and user-friendliness, providing traders with an intuitive interface that streamlines complex trading processes.
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Oct 8, 2024 |
socialmediaexplorer.com | Drew Neisser |Jason Falls |Brian L. Moran |Eric T. Tung
How to Safeguard Your Child’s Mental Health this School YearThe most crucial part of child wellness isn’t actually school, it’s parents. Therapy professionals agree that good mental health for children starts at home, with how the parents model mental health and how they treat their child’s mental health challenges. Since students had to stay home during the pandemic, youth mental health has struggled in most states. Therapy can help, but it isn’t feasible for every family.
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Me moving over to #Threads https://t.co/Qzw1I702c2
📣 New Podcast! "268: A Play-By-Play for the First 90 Days" on @Spreaker #b2b #cmo #marketing https://t.co/FXL8pBIeqL
📣 New Podcast! "284: The Thrill of Being a B2B Startup CMO" on @Spreaker #b2b #cmo #marketing https://t.co/B7Zn9vjFHE