Ed Braunbeck

Feb 16, 2024 | bradyware.com | Justin Ward |Katie Humphreys |Ed Braunbeck

What actually makes your dealership stand out? Think specifically- we want to avoid vague or common answers like “personable customer service,” “exclusive promotions,” or “special financing.” Sometimes if their differentiators seem too specific, dealers worry that they are alienating a larger customer base. Remember, when you market to everyone, you are marketing to no one. Carving out specific and clear niches will establish you as a go-to leader and obvious choice for the purchase.