Justin Ward

Sep 18, 2024 | bradyware.com | Tom Wolf |Justin Ward |Katie Humphreys

– What’s Happening: Many dealerships are tightening operations due to market pressure and are seeking creative solutions for growth. – Action Steps: Focus on cost control, optimizing processes, and improving efficiency. Brady Ware’s tools like F&I Solution Metrics and Compass Reports can help pinpoint operational improvements.

Aug 1, 2024 | bradyware.com | Justin Ward |Terry Schwer |Katie Humphreys

Use F&I Services To Increase Your Value Proposition By Justin Ward of Autosweet & Terry Schwer of EncompassIn a market where car sales are slowing down, it’s crucial for dealerships to find ways to upsell wherever possible. One effective strategy is to focus on Finance & Insurance (F&I) products. By doing so, dealerships can generate additional revenue and stay competitive. Here’s a look at the F&I metrics that our dealership experts believe are essential to growth.

Mar 13, 2024 | bradyware.com | Justin Ward |Katie Humphreys

Identity theft poses serious financial losses and reputational damage to dealerships. Fraudsters exploit stolen identities to secure loans or purchase vehicles, leaving dealerships to deal with the aftermath. Hence, proactive identification and prevention of these thefts are paramount. The Red Flags tool is a valuable asset for dealerships in detecting potential identity theft instances.

Feb 16, 2024 | bradyware.com | Justin Ward |Katie Humphreys |Ed Braunbeck

What actually makes your dealership stand out? Think specifically- we want to avoid vague or common answers like “personable customer service,” “exclusive promotions,” or “special financing.” Sometimes if their differentiators seem too specific, dealers worry that they are alienating a larger customer base. Remember, when you market to everyone, you are marketing to no one. Carving out specific and clear niches will establish you as a go-to leader and obvious choice for the purchase.

Jan 17, 2024 | bradyware.com | Justin Ward |Katie Humphreys

Studies show that 92% of consumers read online reviews before making a purchase decision. Every positive review is a vote of confidence, a testimonial that builds trust and credibility with potential customers. That means a handful of negative reviews can send your sales skidding to a halt. Spending money on an SEO specialist? Maybe you’re writing blogs and service pages with calculated keywords to boost your SEO.