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Jan 16, 2025 | 
businessbusinessbusiness.com.au | Elise Balsillie
AI can elevate small businesses, increasing efficiency and personalisation, but success depends on quality data, strategic alignment and balancing automation with human touch. Continuous updates and staff training are essential to keep AI relevant. Customer experience should remain a priority, with AI enhancing interactions rather than diminishing them. With a thoughtful approach, AI can save time, boost growth and create more impactful customer relationships while empowering teams.
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Jan 15, 2025 | 
businessbusinessbusiness.com.au | Elise Balsillie
AI has the potential to supercharge small businesses, offering unprecedented opportunities for efficiency, personalisation and data-driven decision-making. Yet, while AI has the power to transform, it may also come with risks if not implemented carefully. Here, I share my insights on the critical mistakes to avoid when embracing AI, ensuring your small business’s AI journey is a success, not a setback. Neglecting data qualityAI is only as good as the data it processes.
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Dec 17, 2024 | 
nzbusiness.co.nz | Elise Balsillie
The New Zealand digital divide is growing and Elise Balsillie says that small businesses are at risk of being left behind while larger organisations accelerate their digital enablement. Large organisations have readily embraced digital tools to enhance productivity and expand their reach, while many small and medium-sized businesses (SMBs) find themselves struggling to keep up, facing the dual barriers of time and resources to make digital transformation a reality.
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Aug 11, 2024 | 
flyingsolo.com.au | Katrina McCarter |Suzanne Mitchell |Glen James |Elise Balsillie
At any time, women are the world’s most powerful consumers, controlling $47 trillion in annual consumer spending. But during a cost-of-living crisis like the one pinching Australians now, the influence of women—and particularly mums—becomes even greater. Knowing how to sell them is vital. Being challenged to stretch household budgets further means an already discerning group becomes more so.
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Aug 8, 2024 | 
flyingsolo.com.au | Suzanne Mitchell |Glen James |Katrina McCarter |Elise Balsillie
With the rapid rise of Generative Artificial Intelligence (gen AI), staying ahead of the competition curve can often prove challenging. Following a survey of more than 300 microbusiness owners across Australia, data shows that one in five have already used AI to support their business. Of those, over 71 have reported average time savings equating to 324 hours a year. That’s the equivalent of nine working weeks each year*.
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Aug 6, 2024 | 
flyingsolo.com.au | Glen James |Katrina McCarter |Elise Balsillie |Jonathan Pease
There are so many aspects to how we choose to spend, manage and invest our money. Far too often, people get tangled in the weeds of money management instead of building a strong foundation. I’d encourage you to really nail what you think about money management, because life is fluid and things change. It’s important that you want your money to stay invested once it’s invested and not withdrawn to be used for day-to-day life.
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Aug 6, 2024 | 
flyingsolo.com.au | Katrina McCarter |Glen James |Elise Balsillie |Jonathan Pease
No matter how great you are at what you do, odds are that at some point your business will get a bad online review. Business and marketing strategist Katrina McCarter explains what to do about it. The bad review might be accurate, or it might be false and have you wondering if it’s the malicious action of an old enemy or threatened competitor. Regardless, you’re probably going to hate it. And if it’s your first negative review, you may not know what to do about it.
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Aug 5, 2024 | 
flyingsolo.com.au | Elise Balsillie |Glen James |Katrina McCarter |Jonathan Pease
You might have heard the saying ‘reputation is everything’, writes Elise Balsillie, Head of Thryv Australia. And this particularly rings true for small businesses. A positive reputation can give you an edge over competitors by building trust and helping you stand out for your services, whereas a negative reputation can precede you, slowing growth and preventing new customers from engaging with your business.
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Aug 1, 2024 | 
kochiesbusinessbuilders.com.au | Elise Balsillie
You might have heard the saying ‘reputation is everything’, writes Elise Balsillie, Head of Thryv Australia. And this particularly rings true for small businesses. A positive reputation can give you an edge over competitors by building trust and helping you stand out for your services, whereas a negative reputation can precede you, slowing growth and preventing new customers from engaging with your business.
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Jul 8, 2024 | 
kochiesbusinessbuilders.com.au | Elise Balsillie
We’ve all heard of Christmas in July, but what about holiday business planning in July? July is the perfect time for small business owners to get on the front foot with planning their marketing efforts for the summer holiday break and taking pressure off the shutdown period. Elise Balsillie, Head of Thryv Australia, explains how to do it.
