Articles

  • Aug 6, 2024 | flyingsolo.com.au | Glen James |Katrina McCarter |Elise Balsillie |Jonathan Pease

    There are so many aspects to how we choose to spend, manage and invest our money. Far too often, people get tangled in the weeds of money management instead of building a strong foundation. I’d encourage you to really nail what you think about money management, because life is fluid and things change. It’s important that you want your money to stay invested once it’s invested and not withdrawn to be used for day-to-day life.

  • Aug 6, 2024 | flyingsolo.com.au | Katrina McCarter |Glen James |Elise Balsillie |Jonathan Pease

    No matter how great you are at what you do, odds are that at some point your business will get a bad online review. Business and marketing strategist Katrina McCarter explains what to do about it. The bad review might be accurate, or it might be false and have you wondering if it’s the malicious action of an old enemy or threatened competitor. Regardless, you’re probably going to hate it. And if it’s your first negative review, you may not know what to do about it.

  • Aug 5, 2024 | flyingsolo.com.au | Elise Balsillie |Glen James |Katrina McCarter |Jonathan Pease

    You might have heard the saying ‘reputation is everything’, writes Elise Balsillie, Head of Thryv Australia. And this particularly rings true for small businesses. A positive reputation can give you an edge over competitors by building trust and helping you stand out for your services, whereas a negative reputation can precede you, slowing growth and preventing new customers from engaging with your business.

  • Aug 2, 2024 | flyingsolo.com.au | Jonathan Pease |Bill Withers |Tom Valcanis |Helen Baker

    The art of selling often gets lost in the shuffle of metrics and targets. However, selling can be a fun experience for both the seller and the customer. Imagine a world where customers leave with smiles, eager to return and buy over and over. Business growth strategist and sales expert Jonathan Pease shares some tips to help you put the joy back into sales. As business owners, you hold the keys to transforming the sales process within your organisation.

  • Aug 1, 2024 | flyingsolo.com.au | Emily-Rose Hills |Jonathan Pease |Bill Withers |Tom Valcanis

    Imagine dining at a restaurant where the chef greets you, remembers your favourite dish, and genuinely asks about your dining experience. It feels special, right? That’s the magic of human connection, which brands increasingly strive for in marketing. Social media expert Emily-Rose Hills explains how you translate that feeling to your customers online. Consumers are bombarded with countless choices, and the humanisation of brands has become the secret sauce for building trust and loyalty.

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