
Katrina McCarter
Articles
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Aug 12, 2024 |
flyingsolo.com.au | Indiana Lee |Katrina McCarter |Suzanne Mitchell |Glen James
Microbusinesses are among the most accessible forms of entrepreneurship available. You require relatively little startup capital and can function with a small staff or even alone. Yet, at the same time, a lot of them do not last particularly long. One-third of Australian small businesses have reported being in poor financial health, which impacts longevity. So what can you do about it asks Indiana Lee.
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Aug 11, 2024 |
flyingsolo.com.au | Katrina McCarter |Suzanne Mitchell |Glen James |Elise Balsillie
At any time, women are the world’s most powerful consumers, controlling $47 trillion in annual consumer spending. But during a cost-of-living crisis like the one pinching Australians now, the influence of women—and particularly mums—becomes even greater. Knowing how to sell them is vital. Being challenged to stretch household budgets further means an already discerning group becomes more so.
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Aug 8, 2024 |
flyingsolo.com.au | Suzanne Mitchell |Glen James |Katrina McCarter |Elise Balsillie
With the rapid rise of Generative Artificial Intelligence (gen AI), staying ahead of the competition curve can often prove challenging. Following a survey of more than 300 microbusiness owners across Australia, data shows that one in five have already used AI to support their business. Of those, over 71 have reported average time savings equating to 324 hours a year. That’s the equivalent of nine working weeks each year*.
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Aug 6, 2024 |
flyingsolo.com.au | Glen James |Katrina McCarter |Elise Balsillie |Jonathan Pease
There are so many aspects to how we choose to spend, manage and invest our money. Far too often, people get tangled in the weeds of money management instead of building a strong foundation. I’d encourage you to really nail what you think about money management, because life is fluid and things change. It’s important that you want your money to stay invested once it’s invested and not withdrawn to be used for day-to-day life.
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Aug 6, 2024 |
flyingsolo.com.au | Katrina McCarter |Glen James |Elise Balsillie |Jonathan Pease
No matter how great you are at what you do, odds are that at some point your business will get a bad online review. Business and marketing strategist Katrina McCarter explains what to do about it. The bad review might be accurate, or it might be false and have you wondering if it’s the malicious action of an old enemy or threatened competitor. Regardless, you’re probably going to hate it. And if it’s your first negative review, you may not know what to do about it.
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