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2 months ago | 
forrester.com | John Pedini |Eric Epstein |Rick Parrish
Loyalty programs are struggling to deliver an engaging member experience. In Forrester’s Consumer Benchmark Survey, 2024, 34% of US online adults who belong to a customer loyalty program agreed that they frequently forget to use loyalty programs they belong to. To maximize program effectiveness, loyalty programs need a balanced mix of transactional benefits that offer monetary value, and non-transactional benefits that spark more emotional connections.
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2 months ago | 
forrester.com | Rani Salehi |Cristina De Martini |Eric Epstein
To prove the value of marketing, marketers need to deliver growth. Delivering sustainable growth hinges on a transformative go-to-market strategy that prioritizes impact. This demands a fundamental shift: moving beyond a litany of disconnected product messages and reactive, short-term activities — the marketing activity trap — toward a long-term focus on engaging buyers and customers throughout their entire journey. It’s about moving from simply doing marketing to driving business impact.
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2 months ago | 
forrester.com | Cristina De Martini |Eric Epstein |Laura Cross
B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into tangible results, a disconnect stemming from a fundamental oversight: the underestimation of process as a critical lever for execution. Process is not merely a conduit for efficiency; it’s the backbone of converting strategy into results.
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2 months ago | 
forrester.com | Eric Epstein |Laura Cross |Rick Parrish
Fly, Eagles, Fly! I normally prefer competitive Super Bowl games but this Eagles fan was perfectly happy with a massacre this year. And also – there were ads!Organizations are facing more pressure than ever to deliver profitable growth, and brand budgets are squeezed as marketers are being asked to do more with less and prove the returns of practically every penny spent.
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Dec 11, 2024 | 
postandcourier.com | Eric Epstein
What do music and architecture have in common? Both art forms affect our mood, require compositional artistry, and demand a great deal of working and reworking to achieve the desired outcome. Artists, including musicians and architects who take their craft seriously, are driven to work on their projects until they have solved everything to their liking. Perfection is the goal; mediocrity is failure. Unsurprisingly, many musicians studied architecture before branching out into music.
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Nov 13, 2024 | 
postandcourier.com | Eric Epstein
In my last article, “Misunderstood Modernism,” I explained how modern architecture seeks to achieve the same things classical architecture did – designing for beauty, using innovation, connecting buildings to their site, and making them belong to their time. But since construction technology and materials have greatly evolved since the classical antiquity era and because we’re not building in ancient Greece or Rome, today’s architecture is naturally different.
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Oct 9, 2024 | 
postandcourier.com | Eric Epstein
Why is it that some people who embrace, love and take pride in having modern things can also seem allergic to modern architecture? They may commission a new school or library, asking for it to be modern and state-of-the-art, but then want it to look like it was built 200 years ago. They may drive a shiny new car, wear the latest fashions, buy sleek stainless appliances and enjoy their home’s modern open floor plan, yet adorn their new house in traditional pediments and Corinthian columns.
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Sep 29, 2024 | 
lancasteronline.com | Eric Epstein
The proposed restart of Three Mile Island’s Unit 1 reactor seems to have been cooked up in the dark. It has been met with unabashed enthusiasm by Gov. Josh Shapiro and many members of the Pennsylvania Legislature. If it were to go through, the proposed restart of Three Mile Island would have only one client: Microsoft. The relationship would be exclusive and mostly benefit Microsoft’s data centers outside Pennsylvania.
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Aug 28, 2024 | 
postandcourier.com | Eric Epstein
Too much of anything — even good — can become monotonous and lose value. As Oscar Wilde once said, “Everything in moderation, including moderation.” It would seem many designers of subdivision developments haven’t received the memo. In architecture and planning, the legibility of a place depends on our ability to make a mental map of our surroundings. Having a clear sense of our location within the larger neighborhood, town, or city is vital to our well-being and sense of safety.
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Jul 10, 2024 | 
postandcourier.com | Eric Epstein
Between 2020 and 2023, there were 119 pedestrians and bicyclists seriously injured or killed by cars in Summerville. That’s an accident every 12 days on average. Earlier this year, a 16-year-old boy was struck and killed while walking across Bacons Bridge Road trying to get to his church. This road, and other wide roads like Old Trolley, Berlin Myers Parkway and Midland Parkway, appear routinely in accident records. Why is that? Weren’t these roads recently improved?
