Rani Salehi
Principal Analyst at Forrester Research
Rani D. Salehi is a marketing executive advisor at Forrester, providing expertise for B2B CMOs and senior marketing leaders.
Articles
-
1 month ago |
forrester.com | Naomi Marr |Rani Salehi |Sam Higgins
Clients with organizational design or workflow challenges often look to Forrester for help. The conversations typically start with questions like, “We are considering a reorganization of our field marketing team and aren’t sure how we should handle it because there is overlap with our ABM and demand generation teams?” Or “We have reorganized all our demand functions under a single leader, but it hasn’t had the positive impact we expected.
-
1 month ago |
forrester.com | Rani Salehi |Karen Tran |Sam Higgins |Kim Herrington
Organizational transformations, whether driven by mergers, shifts in strategy, or the need for greater efficiency, often involve significant restructuring. That can disrupt established routines, alter roles and responsibilities, and create uncertainty for employees at all levels. Left unchecked, that uncertainty can breed a host of detrimental consequences. Proactive and transparent communication can mitigate these risks.
-
1 month ago |
forrester.com | Sam Higgins |Kim Herrington |Rani Salehi
As technology leaders in the US Federal Government, you are no strangers to the complexities and challenges of machinery-of-government (MoG) changes. These changes, akin to mergers and acquisitions (M&A) in the private sector, involve restructuring agencies, merging departments, and redistributing functions to align with evolving mission priorities.
-
2 months ago |
forrester.com | Karen Tran |Rani Salehi |Cristina De Martini
The 2024 CrowdStrike software incident reinforced the importance of three key pillars for crisis communications. While CrowdStrike CEO, George Kurtz, issued a specific, fact-based statement within hours of learning there was a major outage caused by a bad software update, he faced criticism for not immediately offering an apology. Crises are never convenient and can strike at any moment, leaving businesses scrambling to respond.
-
2 months ago |
forrester.com | Peter Ostrow |Laura Ramos |Rani Salehi
This week, Forrester published Introducing The B2B Sales Communications Rules Engine. This new model is designed to help revenue enablement teams better filter all the incoming requests, demands, and downright “noise” that well-meaning colleagues aim at sales and other customer-facing personas.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 52
- Tweets
- 241
- DMs Open
- No
Sick of the standoff between global and #regionalmarketing? Forrester’s @kathleenwpierce shares the secrets to synergy in her upcoming webinar, Top 5 B2B Global-Local Content Collaboration Challenges — And How To Solve Them. https://t.co/Gp5UQUtxBM
Have you recently completed a transformational revenue engine initiative that deserves to be showcased to your peers at Forrester's #ForrB2BSummit APAC? Submit your Return On Integration Honours and Programs Of The Year nomination before 31 May. https://t.co/d6nbLfFCqP
And THAT was amazing! Thank you Jennifer Hudson fo such an amazing performance at #ForrB2BSummit! https://t.co/G1Chb0tRwb